From local search ads to social media posts to printed signage, there are a variety of ways to scale your tree service. But one marketing channel is often criminally underutilized by tree care companies — YouTube.
The second largest social media platform in the world, behind Facebook, YouTube attracts more than 2.7 billion users each month, according to Global Media Insight. Obviously, the number of users in your specific service area will only represent some fraction of this total, but the point remains: YouTube’s reach and power are significant, and you need to be incorporating this channel into your marketing efforts.
What Kind of Content Should Tree Companies Post on YouTube?
Many tree care companies we speak with recognize that YouTube is one of the most potent marketing channels available. The problem is, they don’t know what kind of content to post or what types of videos will prove the most helpful for scaling.
To help, we’ve rounded up seven different kinds of content that’ll work for most tree-care companies. We’ll share the example, explain why that kind of content works for tree services, and highlight a few of the things each video does well.
1. Showcasing Before and After Transformations
Unfortunately for electricians, plumbers, and some other home services providers, their skills don’t really translate to great before-and-after content. Replacing an old light switch with a new one just yields two more-or-less identical photos. But tree care is a completely different story. Tree work is tailor-made for before-and-after visuals, including YouTube videos.
Seattle Tree Care does this really well in one of their YouTube videos.
Things this video does well:
- It’s full of crystal-clear before-and-after imagery, displaying professional results and helping potential customers envision how Seattle Tree Care could transform their own property.
- While it’s a project-focused video, it also shows off the company’s equipment and commitment to safety.
- It includes some of the unanticipated benefits of tree removals, such as increased sun exposure in the clients’ backyard.
2. Sharing Testimonials as Video Stories
Few things are as effective for converting potential clients into paying customers as testimonials are. But while written testimonials and reviews are helpful, video testimonials are far more compelling, and they leverage the power that things like body language and vocal nuances have in fostering real, human connections.
Treemendous Tree Care has an excellent testimonial video posted to YouTube that demonstrates this perfectly.
Things this video does well:
- They picked a fantastic client for the testimonial, who is well-spoken and comes across in a genuine manner.
- In addition to the testimonial content, they also use the video to showcase their equipment and professionalism.
- They end with some wordplay based on the business’s name, which helps with branding.
Full disclosure: Treemendous Tree Care is a client of ORB Tree Service Marketing.
3. Highlighting Safety Standards in Action
While they may not appreciate the potential dangers of tree work the way tree-industry professionals do, most homeowners and commercial property managers understand that tree work is inherently hazardous. And this means they’re focused on finding a tree-care company that does things safely.
Videos provide a number of ways to demonstrate your crew’s commitment to safe practices, like Kenny’s Tree Removal does in this clip.
Things this video does well:
- It starts by sharing footage of what can go wrong when customers rely on unprofessional service providers.
- It includes footage of Kenny’s Tree Removal team demonstrating sound techniques and a safety-first mindset.
- They made the stylistic choice to leave out narration or an overt CTA, which works well in this particular case.
4. Finding Qualified Crew Members
Scaling isn’t just about growing your customer base; it’s also about growing your team. Unless you’re currently operating well below your capacity, you’ll have to add more crew members (or entirely new teams) to keep up with the extra work your other scaling efforts generate.
And YouTube videos can be remarkably effective for this. Here’s a great example, courtesy of Longtree Tree Service.
Things this video does well:
- It builds a connection with potential climbers immediately by identifying common challenges they face.
- Highlights a few key selling points with onscreen text (Safe, Reasonable Hours, Good Pay).
- It includes high-quality drone footage of climbers doing interesting and exciting work.
Full disclosure: Longtree Tree Service is a client of ORB Tree Service Marketing.
5. Educating Homeowners With Tree Care Tips
Sharing knowledge with potential customers is one of the best ways to help foster trust and establish your authority as a tree-care expert. And because different regions experience different tree-related challenges, there are tons of opportunities to target your local market with hyper-specific tips and recommendations.
The Davey Tree Expert Company really leans into this kind of marketing, such as in this video targeting Colorado homeowners.
Things this video does well:
- It uses a professionally written script that is clear, informative, and crafted without a single unnecessary word.
- The video provides specific, tangible advice for property owners in the targeted location.
- While it focuses on providing information to viewers, it is full of subtle imagery that outlines Davey’s expertise and the services they provide.
6. Showing Off Specialty Equipment and Expertise
It’s always important to distinguish yourself in your local market, and one of the best ways to do so is by showcasing any specialized equipment or expertise you bring to the table. This will obviously help you secure jobs that directly relate to the specific equipment or knowledge you have, but it will also provide benefits for other facets of your overall marketing efforts.
This video from Tree Jaws is a great example that clearly positions the company as the go-to source for tricky removals in South Florida.
Things this video does well:
- It includes multiple real-world scenarios in which the grapple saw solves obstacles that would cause other tree services problems.
- It uses a variety of drone footage, close-up shots, and time-lapse sequences to keep the overall video interesting and engaging.
- The entire video is well-branded, with multiple appearances of the company’s logo, phone number, and wrapped vehicles.
7. Strengthening Your Local SEO With YouTube Content
Creating videos that specifically target cities or towns in your service area is a great way to improve your local SEO efforts. In fact, you may even find your videos showing up at the top of Google for location-based searches, given that YouTube is a property owned by the search giant. This means that these kinds of videos really provide two-for-one value.
Mayer Tree Service demonstrates this pretty well, with a video that highlights reasons homeowners may want to contact a local arborist.
Things this video does well:
- The very title of the video includes important search terms (“Boston tree service”).
- It includes a broad collection of signs that would apply to a variety of properties, thereby resulting in more calls and emails.
- The video focuses on spring-related concerns, which provides the kind of specificity Google often rewards.
Let ORB Tree Services Marketing Help Produce the YouTube Content You Need
YouTube videos alone probably won’t allow you to enjoy the kind of explosive growth a comprehensive marketing campaign will provide, but they should definitely be a component of your overall strategy. And it’s important to note that you don’t have to embark on your YouTube journey alone – the ORB Tree Service Marketing team would be happy to help produce the kind of video content that’ll help your business thrive.
From strategy, conception, and scriptwriting to photography (including drone footage) and editing, our team can provide all of the video-production services you need. Book a call with our CEO today to get started.
Sources & References
Search Engine Journal – Why and How Local Businesses Should Use Video in Their Digital Marketing
Search Engine Journal is a leading industry publication covering SEO, content marketing, social media, and digital strategy.
Source: https://www.searchenginejournal.com/why-and-how-local-businesses-should-use-video-digital-marketing/507329/
Semrush – YouTube Marketing: Get Started in 10 Simple Steps
Semrush is a widely used digital marketing platform offering SEO, PPC, and content marketing insights backed by data and research.
Source: https://www.semrush.com/blog/youtube-marketing/
BrightLocal – How to Make Video Marketing Work for Local Businesses
BrightLocal specializes in local SEO tools and research, helping service businesses improve visibility and attract nearby customers.
Source: https://www.brightlocal.com/learn/how-to-make-video-marketing-work-for-local-businesses/
Global Media Insight – YouTube Users Statistics 2025
Global Media Insight provides industry data and trend analysis, including detailed insights into YouTube’s global reach and user behavior.
Source: https://www.globalmediainsight.com/blog/youtube-users-statistics/
