Copywriting vs. Content Writing: What’s the Difference?
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
You’ve spent a ton of time and effort getting your tree service off the ground. You’ve assembled a team of tree service professionals, amassed the equipment needed to get the job done, and jumped through the countless hoops municipalities impose on tree care service providers.
But the phone is not ringing enough. Your inbox doesn’t have nearly enough free-estimate inquiries coming in. You’re relying on word of mouth, luck, and maybe even a bit of cold calling to get by.
Meanwhile, you’re watching the big guys in town drive from one job to the next. They’re busy. Their crews are busy. Their business is growing.
The difference between your experience and theirs is remarkably simple. They’re getting leads, and you’re not.
That’s OK.
You just found a partner who can help generate the needs your business needs to not only survive but thrive.
ORB Tree Service Marketing is dedicated to helping tree services like yours generate the leads they need to thrive.
With more than a century of collective marketing experience, our team has the skills, expertise, and experience to develop a lead generation approach that works for your business. We’ll help to promote your services, position you as an industry leader, and start generating real, productive leads.
Stop struggling to attract customers. Stop waiting for the phone to ring. Stop leaving money on the table.
Start working with Orb Solutions and get ready to succeed.
Given the importance of leads to your business, we implement a holistic solution designed to attract potential customers in several different ways. A few of the most important lead-generation services we provide include:
The first key asset necessary for any tree care company seeking to market their services is a high-quality website is a critical component of your overall marketing strategy. Unlike social media platforms or professional listing websites (Angi, etc.), you have complete control over your website and the content you publish on it.
However, there’s a significant difference between the type of DIY website many business owners create over the course of a weekend and a professionally designed website, created by professionals. But that’s exactly what you’ll get when you partner with ORB Tree Service Marketing – a clean, modern, easy-to-navigate website that establishes your credibility and generates leads.
Search engine optimization (SEO) is the process of ensuring that your website content is presented in a way that Google and other search engines can understand. This helps your content to rank well when people search for things like “tree pruning Grand Rapids” or “why is my ash tree dying”.
We accomplish this in a variety of ways, including keyword-rich content generation, proper website design practices, and optimizing your site for use across all digital devices. We also make sure that your web pages load quickly, as this provides positive signals to the search engines.
While most leads are generated in the digital world these days, print media (specifically in the form of direct mail) can still be very effective for reaching customers. This is especially true for tree-care service companies, given the way direct mail campaigns resonate with the very demographic groups that most commonly seek tree care services.
But designing professional and effective direct mail campaigns is not as easy as many tree service companies originally suspect. But ORB’s copywriters and graphic design teams have the experience and expertise to create winning campaigns for your business.
It’s important that your site ranks well in Google – that’s part of the reason we optimize your website to perform well in search engines. But SEO is no longer enough by itself; to really dominate your local market and achieve long-term growth, you must also incorporate a pay-per-click (PPC) Google Ad campaign.
But this is not the kind of thing most tree company owners can accomplish on their own. Few have the time or energy to carry out the keyword targeting, budget management, and copywriting work necessary, which means they just spend money without generating leads. But the ORB team has the skills, experience, and expertise necessary to manage your PPC campaign effectively.
Like Google Ads, Facebook Ads are critical for your tree company’s long-term success. And because so many homeowners rely on the platform to locate service-industry professionals, some would argue that Facebook Ads are even more important than Google Ads.
But once again, running a successful PPC campaign on Facebook requires skills that few tree company owners have. That’s why it’s important to work with a partner who understands the finer points of Facebook Ad campaigns and can generate the results your business needs without wasting your marketing budget.
Because YouTube is one of the leading ways people consume media in the 21st century, it is critical that you advertise on the platform. In fact, the visually stunning nature of tree care work lends itself very well to this kind of marketing approach (you don’t have to tell us that it’s impressive to see an 80-foot-tall white pine dismantled).
But because few tree care companies have a professional videography team standing by to produce this kind of content, it remains a largely untapped marketing channel. But when you partner with ORB, you can benefit from the content our professional videographers can create.
In the past, it was easy to keep a tree service busy and profitable. You would just take out a Yellow Pages ad, send out a mailer every once in a while, encourage happy clients to provide referrals, and sit back and wait for the phone to ring – and it would.
That’s just not the case in the modern digital world we find ourselves in. You need to generate leads if you want the phone to ring in the 21st century. A few reasons that generating leads is crucial for modern tree care services include:
When well-conceived, properly planned, and managed by a professional marketing team, lead campaigns help businesses attract more customers. Full stop.
Lead generation campaigns don’t only help you attract more customers, but they can also allow you to raise your rates and increase your profitability.
The tree-care industry is essentially a zero-sum game, and lead generation campaigns help you win more jobs from a finite pool of customers.
Even if customers don’t slide down your sales funnel immediately, the repeated exposure lead generation campaigns provide build brand awareness.
The repeated exposure lead generation campaigns provide help to project a sense of stability, which in turn, helps build trust.
You really can’t avoid rolling out a lead-generation campaign; they’re necessary to keep up with your competitors, who’re running their own.
Every tree-care service is unique, with varying advantages, disadvantages, and goals. And this means that we’ll generate your leads in a slightly different way than we generate leads for other tree-care companies. This kind of customized approach is the only way to truly help your business succeed.
Nevertheless, we have developed a relatively consistent process — a starting point, if you will — that works well for our clients and helps achieve their goals. It typically involves the following key steps:
You’ll begin your journey to success by chatting with our CEO and outlining the current struggles your tree service is facing. Austin will also ask some key questions so we can better understand your business, and he’ll answer any questions you may have about working with ORB.
After you’ve shared the basics about your tree-service, our team will take a deep dive into your current marketing and lead generation efforts. We’ll identify the successful steps you’re taking as well as any opportunities for reaching potential customers that you are missing.
Having completed our homework, our team of marketing professionals will develop a customized, comprehensive plan for increasing your visibility and getting your phone to ring more often. We’ll then submit this plan for your approval and discuss anything you have questions about.
At this point, it’s time to start rolling out the plan and let you enjoy the results. No matter which marketing approaches we’ve agreed to implement — redesigning your website, launching a paid ads campaign, or improving your websites SEO — it’s time to get ready for the phone to start ringing.
Perhaps the most important step in the entire process, we’ll monitor the lead generation tactics we’ve initiated, analyze the results, and make adjustments as needed. These kinds of adjustments will help skyrocket your lead generation efforts and leave you needing to hire additional help.
It’s often difficult for tree-care professionals to know who to trust in the marketing and lead-generation industry. Given the number of shady characters involved in the industry (who rarely achieve good results), many professionals in your position are rightfully skeptical.
But we’re a different kind of marketing agency — one you can trust. And we’d like to share a few key things that help illustrate this:
ORB started, in part, out of necessity. Our father-and-son founders were tired of seeing other marketers try to take advantage of their home-service industry business. So, they set out to create a new marketing agency — one that tree service companies like yours could trust to be honest, forthcoming, and dedicated to their shared success.
Marketing is a complicated endeavor, which requires an array of talents and skill sets. Very few one-man-band marketing “agencies” are successful. So, to help ensure that we can help increase your visibility and help you to generate more leads, we’ve assembled a diverse team of copywriters, videographers, web developers and more.
Your clients don’t want to pay for you to learn on the job, and you shouldn’t have to pay for your marketers to learn on your dime either. But you don’t have to worry about that with ORB. Our team has a combined 100 years of professional marketing experience, which has provided us with the expertise to achieve the kind of results you need.
Unlike the teams at some other marketing agencies, who’ve never worked outside under the sweltering sun, most members of the ORB team have home-services backgrounds — one is even an ISA-certified, TRAQ-credentialed arborist like you. This means that we know the kinds of challenges you face, as well as the kind of help you need.
Few businesses remain unscathed while achieving success; mistakes are simply part of the gig. You’ve probably made a misstep or two, and we certainly have. But the thing that separates the winners from the losers is a willingness to learn from these mistakes and become better for them. That’s the kind of attitude and approach we bring to work every day.
You may have seen other lead-generation agencies make jaw-dropping promises in hopes of getting you to sign on the dotted line. But that’s just not how we do things. Instead, we’re honest with our partners, keep our heads down, and work. And rather than making unbelievable claims, we just point to the things we’ve helped our previous partners achieve.
Still have questions about how ORB Tree Service Marketing will generate tree service leads for you? Curious about marketing a tree service company in general? We’ve rounded up some of the most common questions our clients have below.
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
Every year, Whitespark — one of the most respected software and research companies in the local SEO industry — surveys
You put in the time to learn how to climb safely and care for trees. You scraped together the money