SEO vs PPC for Tree Service Companies: What’s the Difference, and When Should You Use Them?
Say you want more people to find your tree care business on Google. You basically have two primary options: You
Most major markets are overflowing with tree care companies. Some will be successful and last for decades, while others will fail to achieve the growth they need to survive more than a year or two. And while there are a number of differences between the companies in each category, there’s one thing that almost all of the successful companies have in common: They have a professionally designed logo and branding kit.
Though they’re often treated as afterthoughts, your business’ branding and logo design are important components of your overall marketing efforts. They help to create a recognizable identity that communicates your brand’s personality, values, and quality, as well as the things that distinguish you from your competitors.
The problem is you’re a professional arborist, not a graphic designer — you need help from a team that can curate your brand’s colors, typography, and imagery, and then pair it with a winning logo. That’s not easy to find, especially when you consider that you also need a team that has expert-level insight into the tree-care industry.
But that’s OK – you just found an agency that satisfies both of these requirements.
Even though customers may not consciously realize it, they’ll tend to equate things like consistent branding and high-quality logos with excellence. And on the other hand, they’ll usually ignore (and promptly forget about) companies with haphazardly designed marketing materials, which may not even have matching colors, fonts, or imagery. ORB Tree Service Marketing can help ensure your brand has the kind of branding and logo you need to succeed. Contact us today, so that we can help your business present the kind of polished identity that drives growth.
ORB Tree Service Marketing can help with all of the brand and logo design services you need, but we find that most of our clients need help with one or more of the following:
We can create professional, memorable logos that capture your company’s identity and make a lasting impression on potential customers. Importantly, we’ll provide all the variations (horizontal, vertical, and simplified) necessary to ensure your logo works in every context.
We can also craft a complete identity system for your business — including your company’s fonts, graphics, and visual style. This will help to ensure that your business looks consistent across every medium and platform, from yard signs to social media.
We can develop primary and secondary color schemes for your marketing efforts that’ll reflect your company’s personality while also ensuring that your materials are easy to read, highly visible in both print and digital media, and convey the kind of trustworthiness customers want from tree-care pros.
The ORB Tree Service Marketing team will identify the optimal fonts for the headings, body copy, and accents in your marketing materials. This will give your brand a professional and consistent look across all of the marketing channels you target.
To keep your branding consistent, we can provide a simple playbook outlining how your team should use your logo, colors, fonts, and other elements in every piece of marketing you produce. This eliminates guesswork and streamlines all of your marketing efforts.
Unfortunately, many tree service companies fail to understand the importance of a professional logo and brand design, and many even try to put together these kinds of assets themselves. But this rarely works well. In fact, there are several reasons tree companies need professional brand and logo design help, including:
Most local markets are crowded with tree service providers that look and sound the same. But a strong logo and consistent branding give you an edge and make your company instantly recognizable.
Customers often judge the quality of your work by the quality of your branding. A polished, professional logo communicates trust and credibility before you even respond to an email or pick up the phone.
When your trucks, yard signs, website, and invoices all carry the same look and feel, customers notice. This kind of consistency reinforces your professionalism and makes your business more memorable.
The right brand identity will help communicate your company’s value to the types of customers you want to target, whether that’s homeowners who value reliability or commercial clients who expect precision and professionalism.
All of the major, nationwide tree service companies invest in their branding. And if you want to compete with the “big guys” in your market, you need branding that’s just as strong, if not stronger.
With these points in mind, ORB can help your tree service obtain a truly professional brand that instantly identifies your company, your vision, and your mission. Book a call today to get started!
Your business is unique, and you deserve a marketing agency who recognizes this. That’s why we always provide fully customized marketing services — including branding and logo design services — for all of the tree-care companies we partner with.
But with that said, we’ve also established a fairly consistent workflow that helps us to provide the high-quality logo and brand design services our clients need to grow. And that process typically involves the following steps:
During your initial call, Austin will ask you some basic questions about your business, market, and goals to help identify the best ways we can help you. You’ll also have the chance to ask Austin anything you’d like about our processes or approach to brand and logo design.
Before we start creating new assets for you, we’ll analyze your existing brand and logo. This helps us to better learn your subjective tastes, retain those aspects that are working well, and identify the places where a new approach will be helpful.
At this point, our team of expert graphic designers will get to work designing your new brand assets and logo, ensuring that everything from your color palate to your typography all work together and create a unified and unique brand identity.
With the designs complete, we’ll then provide them to you to use and incorporate into your business operations. And, if you’re partnering with Orb Tree Service Marketing for web design services, we’ll add them to your website.
Picking an agency to handle your logo and brand design needs requires equal parts confidence and trust. You need to have the confidence that the team can create the logo and overall brand identity that’ll work best for your business, and you need to trust that the agency will treat you well and provide the kind of value you deserve.
We’ve worked hard to establish a reputation for delivering on both of these fronts and believe we demonstrate as much in the following ways:
ORB Tree Serve Marketing was born when our father-and-son founders realized that there simply weren’t many honest and trustworthy marketing agencies serving the home services industry. So, they set out to create a different kind of agency that provides the value, service, and opportunity for growth that all tree-care companies need.
If you want to be the best marketing agency possible, you need the best marketers possible. And that’s exactly what we’ve assembled at ORB Tree Service Marketing. From our copywriting team, which is led by an ISA-certified arborist, to our graphic designers, who’ll put together your logo and branding assets, we have the talent needed to get the job done.
Skills and expertise are clearly important, but few things are as valuable as experience — especially in industries like marketing, which change so frequently. But our team has more than a century of collective marketing experience, so we’ve learned how to adapt to shifting trends and norms and always set our clients up for success.
Most members of the ORB Tree Services Marketing team have experience working in the home services industry. We’ve seen the kinds of challenges and obstacles you’ll face on your path to success. We leverage this experience and use it to inform our marketing approaches, so that we can provide you with winning brand and logo design services.
All businesses make mistakes from time to time, but while some allow these missteps to drag them down, we use them as opportunities for growth. We learn from our missteps and use the lessons they provide to inform our approach moving forward. But most importantly, we get up off the mat and remain relentless in pursuit of our partners’ success.
While most marketing agencies will spend hours explaining how wonderful they are, we do things differently. We certainly believe we are the best tree service marketing partner around, but we prefer to simply keep our heads down and share some of the past successes we’ve achieved for other tree services like yours.
Still have lingering questions about brand or logo design? Curious about how branding and logo design can help you scale your business? We’ve rounded up some of the most common questions our customers have below.
Say you want more people to find your tree care business on Google. You basically have two primary options: You
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Every year, Whitespark — one of the most respected software and research companies in the local SEO industry — surveys