If you’ve been in business for more than a year or two, you’ve probably already hired and fired at least one marketing agency.
That’s a common experience — roughly 90% of tree-care companies we speak with express dissatisfaction with a previous agency.
Don’t worry. There are marketing agencies that generate real results for tree-care companies. We’ll share a few, along with some of the reasons it’s tough for tree-care companies to find good marketing help.
Why Do Tree-Care Companies Have Such Difficulty Finding Good Marketing Help?
You already know that tree care is different from most other home services industries.
These differences include obvious things like the daily safety risks you face and the expensive equipment you have to buy (and maintain). But it’s the subtler differences that really trip up generic marketing agencies:
- The seasonal change in demand. People call HVAC contractors, electricians, and plumbers all year long, but your phone rings less in the winter, creating cash-flow issues and capacity challenges.
- Some services take months or years to yield results. Pressure-washing contractors can point to a clean driveway a few hours after starting, but the results of deep root fertilization may not be visible for months.
- Tree care is a “hybrid” industry. Most home services are either low-stakes (lawn mowing) or very high-stakes (mold remediation), but tree care involves both (routine pruning and emergency removals).
- The perceived risks of tree care. Plumbing and electrical work can certainly present safety risks, but these aren’t as apparent to homeowners as the risks associated with a giant pine falling on a client’s roof.
Throw in the hyper-competitive landscape of most markets, and the end result is all too familiar: You start paying a marketing agency that just can’t generate results — even though they may very well help plumbers, landscapers, and roofers scale.
The Best Marketing Agencies for Arborists and Tree Service Companies
While many generalist agencies struggle to help tree companies and arborists grow, there are a few agencies that succeed where generalists fail — including several that specialize in helping tree-care companies achieve real results.
1. ORB Tree Service Marketing
ORB was founded to help home service providers grow, but the team quickly realized their custom-designed approach (known as the Online Ready Blueprint) was especially effective for tree-care companies. So, the agency pivoted and began exclusively partnering with tree-care industry clients.
ORB brought on ISA-certified, TRAQ-credentialed arborist Ben Team (SO-6758A) to serve as Director of Content, became corporate members of the Tree Care Industry Association (TCIA), and joined the Association of Tree Care Professionals (ATCP).
Offering everything from web design to SEO to branding, ORB pulls all the levers that help tree-care companies scale, and the team is also preparing for the new AI-driven search era as it continues to reshape conventional search. In fact, Austin and Ben published Climb to the Top: AI Search Optimization for Tree Service Owners in 2025 as a way to help guide their clients and the broader marketing industry.
Backed by stellar reviews across Google, Facebook, and Trustpilot, as well as glowing testimonials from current clients, ORB has established itself as the leading marketer for tree-care companies generating between $500,000 and $10,000,000 in annual sales.
2. Tree Traction
A very specialized agency, Tree Traction is focused solely on direct mail marketing; they don’t offer website design, content creation, SEO, PPC management, or any of the other services that other agencies provide.
But that hyper specialization has helped Tree Traction — and by extension, its clients — thrive. Over the last five years and change, Tree Traction has helped more than 250 tree companies generate more leads.
Much of this agency’s success is due to its reliance on science and data analysis. This not only includes extensive call-tracking and A/B testing, but also something less common: tree-canopy analysis. Simply put, they use proprietary satellite imagery to help avoid wasted ad spend and focus on areas with enough trees to create real demand.
3. Tree Care Marketing Solutions
One of the longest-running marketing agencies in the tree-care niche, Tree Care Marketing Solutions (TCMS) was founded in 2008. An agency that describes itself as offering marketing “for arborists, by arborists,” TCMS is led by Monica Hemingway — a licensed arborist and green-industry veteran.
TCMS offers a full suite of marketing services, ranging from web design and blog writing to PPC campaigns and social media management, though they’re all tailored specifically for tree-care companies.
This agency does have a higher revenue floor than some other tree-care marketing agencies, as they exclusively work with companies generating more than $1 million in annual revenue.
4. Local Tree Service Marketing
With more than 13 years of experience in the tree-service marketing space, Local Tree Service Marketing (LTSM) is a strong option for tree companies interested in growth. Dedicated to providing data-driven solutions for their clients, the LTSM team uses a variety of modern marketing and analytics tools to help inform their strategies.
But while LTSM uses modern tools, it takes a fairly traditional (i.e., time-tested) approach to marketing and offers services ranging from postcard mailers to website design to social media management.
Importantly, LTSM works with tree-care companies at slightly earlier stages of their growth curve than some of the other marketers included here, and it focuses on helping contractors reach seven or eight figures in annual sales.
5. Tree Service Digital
An Atlanta-based agency, Tree Service Digital, provides an array of marketing services, including SEO, website design, Google Ads, direct mail, and reputation management, among others.
They even publish a podcast covering topics related to the tree industry marketing strategies and tactics, and the agency offers clients an easy way to update their services and web content via a convenient form.
Unlike some of the other agencies serving the tree-care industry that focus on tree-care companies who’ve already achieved some level of success, Tree Service Digital serves tree companies “of all shapes and sizes, from large national chains to small, family-owned businesses.”
6. Tree Services Marketing
Essentially a lead-generation agency for tree-care businesses, Tree Services Marketing has been helping tree companies grow for more than six years.
Proud of their creative approach, the Tree Services Marketing team strives to stay ahead of industry trends and adjust their practices as things change in the marketing industry.
Another agency that’ll work with tree-care companies of all sizes, Tree Services Marketing offers SEO, Google Ads management, Facebook ad management, and website design services. They also offer social media management for those who don’t want to handle these tasks in-house.
7. Valpo Agency
In addition to serving the tree-care industry, Valpo Agency provides marketing services for a number of different industries, including land clearing, remodeling, and pool installation. However, because they focus on a limited number of niches, they’re able to provide the kind of service and expertise tree-care contractors deserve.
Valpo Agency provides a full range of marketing services and characterizes itself as an “all-inclusive” marketing partner. This includes everything from website design and local service ad (LSA) management to AI search optimization and local SEO.
One important characteristic that sets Valpo Agency apart is its reputation and review management services, which help its clients build trust with potential customers.
8. Hook Agency
Based in Minneapolis, Hook Agency serves a broader array of clients than many of the other agencies making our list. With that said, they are firmly rooted in the home services space and deliver results that work for roofers, HVAC professionals, and yes, tree-care companies.
With a 30-member team, Hook Agency is one of the larger outfits serving the tree-care industry. From SEO strategy to YouTube content generation to PPC management, Hook Agency has expertise in every phase of modern digital marketing.
Offering both bundled marketing packages and à la carte services, Hook Agency has options for organizations generating as little as $1 million in annual sales, as well as larger organizations pulling in $15 million or more.
9. Lawnline Marketing
Lawnline Marketing provides a full slate of marketing services for clients in a variety of green-industry niches, ranging from turf care to irrigation installation to tree care. But while there are a number of differences between, say, pest control and tree pruning, there are also a number of similarities, which Lawnline Marketing tries to capitalize upon.
Offering a wide variety of marketing services, Lawnline Marketing provides typical things like web design and content generation, as well as a number of less-common services. For example, they offer retargeting and tracking packages, as well as live human chat opportunities.
With a history stretching back more than 10 years, Lawnline Marketing has helped more than 425 clients grow, making it a good option for many tree-care companies.
The Marketing Agency Checklist: Non-Negotiables You Need in a Tree Company Marketing Partner
Whether you start speaking with one of the agencies listed above or you have another agency you’re considering, you’ll want to ensure that they can check off all of the boxes below before signing anything or paying a dime.
- Industry-Specific Case Studies: Any marketing agency worth its salt should be able to share case studies that highlight the results they’ve achieved for other tree-care companies.
- PPC Campaign Nimbleness: You need a marketing agency that can quickly step on the gas or pump the brakes on your PPC campaigns in response to changes in the weather, your capacity, or your calendar.
- Local SEO & GBP Expertise: Tree-care is inherently location-based, and to outrank and outperform your competitors, you need a team that can help you rank for things like “tree removal in Boston.”
- Subject Matter Mastery: Factual inaccuracies in the content your agency publishes can destroy your reputation, so you should always choose an agency with an ISA-certified arborist on staff.
- ROI Transparency: You deserve to see the results of your investment periodically, and you shouldn’t have to ask for this kind of reporting, either. Periodic reporting should be standard practice for legitimate agencies.
- You Retain Ownership of Your Assets: Shady marketing agencies often try to trap clients by building proprietary systems, so always ensure that you can take everything with you if the relationship sours.
Any high-quality tree-care marketing firm should be able to check off these boxes with ease. If you run into one that can’t or hedges in any way, just move on to the next.
Marketing Pro Tip: Avoid Agencies That Won’t Say “No”
This really applies to any business in need of marketing help, but it’s especially important for tree-care companies.
You never want to partner with a marketing agency that’ll do anything and everything you want. You are a tree-care expert, not a marketing expert. That means you’ll likely offer up a few bad ideas over time.
But while low-quality marketing agencies will gladly do anything you want to keep you happy, true marketing pros won’t hesitate to push back on your bad ideas. ROI should always be the north star for any agency, and protecting it sometimes means pushing back on the client.
Just the Facts: Quick Answers to Common Marketing Agency Questions
Because we specialize in marketing tree companies, arborists, and other professionals in the tree-care industry, we hear a few questions repeatedly. We’ve rounded up a few of the most common ones below.
How do I market my tree business?
The best way to market your tree business is by partnering with a professional agency that specializes in the tree-care space. This allows you to continue focusing on your business, while the agency leverages its skills and expertise to make your phone ring more often.
But if you want to go the DIY route, you’ll need to define your ideal customer avatar, establish a clear brand identity, craft a messaging strategy that resonates with potential buyers and positions you as the best solution for their needs, and then roll out advertising campaigns when they’re most likely to bear fruit. You’ll also need to begin tracking the results of your efforts, so you can make adjustments as necessary.
What’s the difference between marketing and advertising a tree company?
These two words are sometimes used interchangeably, but they refer to different things.
Marketing refers to the entire system you build to attract attention and convert leads into paying customers. Advertising is one small component of an overall marketing strategy, in which you pay for direct advertisements on Google, social media, or traditional media channels (television, radio, print, etc.).
What’s the best way to advertise a tree company?
Different tree-care companies will benefit from different advertising strategies, but PPC campaigns on Google, Bing, and social media platforms tend to yield the best ROI for companies generating between $500,000 and $5,000,000 in annual revenue.
How much does it cost to market my tree company?
The best tree company marketing agencies base their pricing on the specific needs of the client in front of them, rather than offering cookie-cutter pricing structures. However, most successful tree-care companies allocate around 10% of their monthly revenue to marketing.
How much should a tree company pay for PPC ads?
Given the competitive nature of the tree-care industry, the cost-per-click for many high-volume keywords (such as “emergency tree removal near me”) can be $50 or more in high-cost-of-living markets. So, most small to mid-size tree companies will find that an effective PPC budget will generally fall into the $2,000- to $12,000-per-month range.
How long does it take for PPC ads to work for a tree company?
When properly executed by a leading tree-care marketing agency, a PPC campaign can begin generating results within a few days and continue to ramp up over the next 60 days.
Do tree companies really need a website anymore?
Absolutely. While very small tree companies (often of the Chuck-in-a-truck variety) can attract enough work from social media posts and word of mouth alone, it’s almost impossible to scale without a full marketing stack, which includes a professionally designed website. Given the risks and liability concerns tree-care work presents, you have to go the extra mile to build trust with potential clients. And you simply can’t do that by publishing a bunch of 30-second reels.
Ready to Scale Using a Proven Blueprint?
You spend your days working hard to feed your family, support your crew, and keep your clients’ trees safer and healthier. You deserve a marketing agency that works just as hard, with industry-specific expertise and a track record of success.
That’s exactly what the ORB Tree Service Marketing team delivers. We’ve developed an online-ready blueprint that yields real results for tree-care companies generating at least half a million dollars in annual revenue.
We’d love to tell you about it, set up an audit of your existing marketing efforts, and explain how we’d tailor our services to suit your specific company. Schedule a free, no-obligation call with our founder now to get started.