Copywriting vs. Content Writing: What’s the Difference?
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
You’ve probably spent the last several years trying to climb to the top of Google. While traditional search is still critical, a new search channel is rapidly emerging.
AI-powered tools have created an entirely new competitive arena where companies can gain — or lose — visibility. To remain visible, your company must be prepared to compete in both environments.
Whether you’re excited about AI or skeptical of it, one thing is certain: It’s not a passing trend.
Millions of people use tools like ChatGPT, Gemini, and Google AI Overviews to find and evaluate local businesses.
The businesses recommended by AI tools may gain visibility while others are overlooked.
Businesses that adjust early will start to see results while their competitors are still catching up.
The businesses that thrive in the next generation of search won’t necessarily be the largest companies or the ones spending the most money on marketing. They’ll be the companies that understand how people find information and make decisions online.
When your business is positioned for AI search, you can:
Simply put, you’ll be better prepared for the future of search and the opportunities that come with it.
For tree service companies, AI search sits at the intersection of technology, marketing, and arboriculture. Climb to the Top was written by two professionals whose backgrounds bring those disciplines together.
Austin Lee is the Co-Founder and President of ORB Tree Service Marketing. A data-driven marketer with a passion for helping tree service companies grow, Austin has spent years developing and refining digital marketing strategies for businesses across the tree care industry. His experience in analytics, automation, content strategy, and emerging technologies provides the technical foundation behind the concepts discussed in this book.
Ben Team is the Director of Content for ORB Tree Service Marketing and an ISA-certified, TRAQ-credentialed arborist. A former environmental educator and longtime marketing professional, Ben has spent years helping tree-care companies communicate their expertise more effectively online. His unique combination of arboricultural knowledge and marketing experience helps bridge the gap between technical tree care concepts and the practical realities of attracting new customers.
Together, Austin and Ben draw on decades of experience in digital marketing, content development, and the tree care industry to help tree service owners understand the future of search and position their businesses for long-term success.
Preparing your business for the future of search may seem overwhelming, but it doesn’t have to be. Climb to the Top provides a straightforward roadmap for understanding the changes taking place and responding strategically.
Learn how AI-powered search tools work, how they differ from traditional search engines, and why they matter to tree service companies.
Implement the practical strategies contained in the book to improve your visibility, strengthen your online presence, and prepare your business for the future of search.
Move forward with confidence, knowing your company is better positioned for the next generation of online search.
Climb to the Top combines practical marketing advice, real-world examples, and actionable strategies designed specifically for tree service companies.
Inside, you’ll learn:
Still have questions? Here are answers to some of the most common questions tree service owners have about AI search and this book.
The way homeowners find tree care companies is evolving. The businesses that understand those changes and adapt to them will be best positioned to remain visible, competitive, and relevant in the years ahead.
Climb to the Top provides the knowledge, strategies, and action steps you need to understand AI-powered search and prepare your business for the next generation of online visibility.
Order your copy today and start building a tree service that’s ready for the new way people search.
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
Every year, Whitespark — one of the most respected software and research companies in the local SEO industry — surveys
You put in the time to learn how to climb safely and care for trees. You scraped together the money