Copywriting vs. Content Writing: What’s the Difference?
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
Most 21st-century marketing strategies focus on digital channels. And for the most part, that’s a smart approach; you simply can’t be successful without things like a professional website, a finely tuned PPC ad campaign, and a robust social media presence.
But printed marketing materials still have their place, especially in the tree-care industry. From door hangers to educational booklets to rack cards, printed materials simply resonate better with some customers than fancy websites or landing pages ever will.
Of course, you can’t just slap together a printed flyer and expect it to yield results. If you want print pieces that grab the attention of potential customers, you need them to be professionally designed. They need to catch eyes, convey your message, and reflect your company’s credibility.
That’s not something most business owners can do on their own. Even if you have design skills, you certainly don’t have the time to devote to the project. Instead, you need a team who have the print design skills and tree-industry knowledge needed to produce effective print materials.
And that’s OK, because you just found them.
ORB Tree Service Marketing offers a full range of print design services to help your business grow. Whether you need flyers, brochures, banners, yard signs, or something more specialized, our team can bring your vision to life. Our graphic designers create attention-grabbing visuals that make your brand stand out, while our copywriting team — led by an ISA-certified arborist — knows how to speak the language of your customers and highlight the value of your services. Partner with ORB Tree Service Marketing to get professionally designed print materials that attract more clients and give your tree-care business a winning edge.
Unlike some other marketing agencies who can only help with a few different kinds of printed materials, the ORB Tree Service Marketing team can provide any kind of printed asset your business needs to grow. But a few of the most effective printed materials we create for our clients include:
Still one of the best ways to share contact info, business cards remain a must-have marketing tool for every tree-care professional.
Professional stationery is ideal for estimates, invoices, and formal correspondence, and it helps set you apart from fly-by-night tree companies in your area.
Perfect for canvassing neighborhoods after storms or while you’re already working nearby, door hangers deliver targeted visibility.
An often-overlooked marketing tool, rack cards build brand recognition when placed in local businesses, visitor centers, trade shows, and more.
Durable and highly visible, yard signs draw attention to active projects and showcase your work to everyone driving by.
Banners offer a fantastic way to make a high-impact statement at community events, industry expos, and seasonal promotions.
Professionally designed referral cards and coupons encourage the word-of-mouth referrals that tree care companies rely on.
Flags and A-frames can work well as temporary signage, but they are also great semi-permanent marketing assets that instantly draw the eye.
Unfortunately, a lot of tree-care companies assume printed materials are outdated. The truth is, they’re still an essential part of a robust marketing strategy. A few of the most important reasons you need professionally designed print materials include:
Most markets are crowded and feature several tree companies chasing the same customers. Professionally designed print materials give you a competitive edge and set you apart.
Winning new clients is important but so is bringing back existing ones. Printed assets keep your name in front of past customers, so you’re always the first call they make in the future.
Instead of leaving potential clients to search for you online, print materials put your phone number, website, and other details right in their hands.
Many tree service clients are older homeowners who respond better to tangible, printed marketing than digital ads alone. Print materials resonate with these clients and build trust.
Large tree service companies rely on print marketing to dominate local markets. If you want to compete with the “big guys,” you need your own professionally designed print assets.
With these key points in mind, ORB Tree Service Marketing will do everything to help your business grow. If you're in need of top-quality print design for your tree service, then book a call today to get started!
We pride ourselves on offering the customized marketing solutions our clients need, and that means treating every tree-care company like the unique organization it is. However, we’ve developed a relatively consistent approach, which helps us create the winning print assets that tree-care service providers need.
This framework typically unfolds as follows:
During your call, Austin will get to know your business, the specific challenges you’re facing, and the goals you’d like to achieve. He’ll also share the ways we can help you scale and answer any questions you may have.
To design the best print-based marketing campaign for your business, we need to learn more about your service area, identify potential gaps your competitors are leaving unfilled, and analyze your current marketing strategies.
Once we’ve completed our homework, we will get to work designing a comprehensive approach to your printed materials. We’ll identify the most effective type of printed assets for your market, designed to highlight your unique selling propositions.
Having developed an overall plan of attack, we can then leverage the skills of our graphic designers and copywriting team. They’ll do what they do best and create winning printed materials designed to achieve your specific goals.
You don’t have to worry about haggling with printers or arranging for delivery when you work with ORB Tree Service Marketing. Once you’ve approved our designs, we’ll have the materials physically printed and shipped right to you.
There are tons of marketing agencies you can partner with, and it can be difficult to find one you can trust. But ORB Tree Services Marketing does things differently. Since our inception, we’ve set out to be the kind of trusted partner that tree-service providers can rely on.
A few of the things that have helped us make a name for ourselves as the marketing partner our clients can count on include the following:
Our father-and-son cofounders started ORB Tree Service Marketing for a very specific and important reason: They noticed that most of the marketing agencies who focused on the home services industry were treating their clients poorly and failing to get the results they deserved. So, Austin and Chris set out to create a different kind of agency that kept its clients’ best interests in mind every step of the way.
Designing the kind of high-performing printed marketing materials that generate results requires a variety of skillsets. That’s not a problem when you work with ORB Tree Services Marketing — our team includes not only skilled artists and graphic designers who can create eye-popping designs but also professional copywriters and editors who can craft messaging that converts prospective clients into paying customers.
You don’t want to partner with a print design partner who’s learning on the job; you need a team of seasoned professionals. That’s exactly what you get when you rely on ORB Tree Service Marketing. We’ve been providing industry-leading marketing services since 2018, and our team has collectively accumulated more than a century of marketing experience. We’ve seen trends come and go and learned to adapt to every industry change that’s come along.
While we are now professional marketers, most of the ORB Tree Services Marketing team have worked in the home services industry. This experience means we understand the nature of your work and the best ways to attract customers. And because our copywriting team is led by an ISA-certified arborist, we know how to communicate your message clearly and highlight the value you provide.
Every business makes mistakes, and we’re certainly no exception. But while many agencies enter a downward spiral after stumbling, we use these experiences as growth opportunities. Simply put, we get up, dust ourselves off, and learn from the missteps we’ve made — just like you undoubtedly have done during your business’ history. We bring this kind of relentless attitude to work every single day.
To an extent, marketing is about explaining your value to potential customers — and that certainly applies to marketing agencies. However, we like to set ourselves apart from many of the slick-talking agencies out there, who seem to love doing nothing more than telling you how great they are. Instead, we like to keep our heads down and simply share some of the successes we’ve achieved with previous clients.
Still have questions about our print design services or the way we can help your tree-care company scale? We’ve rounded up a few of the most common questions we hear from our clients and answered them below.
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
Every year, Whitespark — one of the most respected software and research companies in the local SEO industry — surveys
You put in the time to learn how to climb safely and care for trees. You scraped together the money