Copywriting vs. Content Writing: What’s the Difference?
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
You’ve probably tried to market your tree service in a number of different ways. You may have sent out flyers or had a website built, and you’ve almost certainly plastered your company name everywhere possible.
But we’re willing to bet that you haven’t added videos to your marketing toolbox. We’re not talking about 90-second videos you shot on your phone and posted on a social media platform along with a couple of hashtags in hopes of going viral.
We’re talking about truly eye-popping, professionally written and filmed videos – the kind that generate real results.
That’s a shame, because few home service industries are as well-suited for video marketing as the tree care niche. There are not many ways to make compelling before-and-after videos for electricians, plumbers, or HVAC service providers.
But tree work is tailor made for this kind of marketing. From drone footage of your climbers and cranes to time-lapse segments showing your team capably dismantling a giant sycamore, tree-service video footage can be quite compelling.
The problem is finding someone to bring this kind of marketing approach to life.
That’s OK.
You just found a team that can provide the video production services you need to reach the next level.
ORB Tree Service Marketing provides a full range of services that’ll help fill your inbox and get your phone ringing off the hook — and that includes video production. After coordinating with your team to identify your unique value propositions and the service gaps in your local market, we’ll design a video that’ll help you achieve your goals for growth. Best of all, we do all of this in-house; from script writing to filming to postproduction to deployment, we’ll take care of everything.
From the earliest conceptual stages to postproduction editing and final rollout, ORB Tree Services Marketing provides all of the services you need to secure your own professional marketing videos. Simply put, we do it all.
But some of the individual steps and services that are involved in this include:
The first step in producing an effective video is identifying your goals and determining the best way to achieve them. Whether that’s a talking-head-style interview to put a face to your brand, question-and-answer videos to bolster your authority, or time-lapse videos to demonstrate your crew’s skill, we’ll design the perfect video for your needs.
With the goal identified, we’ll have our copywriting team — led by an ISA-certified, TRAQ-credentialed arborist like you — start crafting your message. We’ll be sure that the script speaks effectively to your specific target audience, and that the messaging fits your company identity. This way, you can effectively communicate your value to potential clients.
While recent technological advancements have made it easy for anyone to film a quick video fit for social media, you still need expert tools and techniques to create professional-caliber videos (not to mention the artistic talent to bring an idea to life). That’s why we employ a dedicated team of professional videographers, who settle for nothing less than the best.
Drones are amazing tools for capturing tree-service content, as they not only allow us to film your crews and climbers working high above the ground, but they also alleviate some of the visibility problems that ground-based cameras face. That’s why ORB Tree Services Marketing employs a full-time licensed drone pilot with years of videography experience.
One of the things that distinguishes amateur-caliber videos from polished, professional-caliber content is, graphics play an important role in communicating your story. Our graphic artists and creative professionals understand this, and they have the skills and expertise needed to add high-quality graphics that’ll make your videos pop.
Capturing tons and tons of footage is only one aspect of video production; you must also edit all of this content to create a compelling video that conveys the story you’re trying to share with potential clients. Our team will handle all of this for you to ensure that the final product is flawless and ready to convert tire kickers into paying customers.
To be clear, you probably don’t need a video production partner if you’re satisfied with your current market share and bottom line, or you’re comfortable sticking with quick-and-easy social media posts. But if you want to scale your tree-care company, a video production partner is essentially mandatory.
A few of the key reasons you need a professional video partner include:
Few homeowners or commercial property managers think about tree-care companies until they need one. And if you haven’t established a memorable brand identity before your potential customers start Googling, your odds of winning jobs essentially come down to chance.
The more expensive an upcoming tree-service job is going to be, the more effort potential clients spend time researching you and your competitors. And simply put, if you don’t have videos to help level the playing field, you’ll continue to lose big-ticket jobs to those with a bigger marketing footprint.
You already know that the tree care industry is unthinkably crowded, and every potential customer has dozens of options to choose from. But by having a polished video, you immediately jump to the top of the proverbial pile and command attention.
Because of the risks involved with tree pruning and removal, it is imperative that you build trust with potential clients. It is likely the most important step in winning their business. And there is simply no better way to accomplish this than by speaking directly to potential clients in a video.
Some marketing approaches have a finite lifespan; mailers are a great example. For all the time, money, and effort you put into sending one out, they’ll only stay viable for a week or so. But a professionally produced tree-service video will provide value for years.
While video marketing strategies may have been optional at one point, they’re essentially mandatory for 21st century tree-care businesses. Your competitors know this and are already investing in their own videos. If you don’t match their efforts, you’ll likely fall to the wayside.
We pride ourselves in offering custom marketing solutions, which are tailored to our clients’ specific needs. It’s part of the reason we’ve been able to achieve such amazing results for the other tree-care companies we partner with. However, we do have an established approach — a framework — which we use as a starting point.
This framework unfolds in the following manner:
While we certainly love to leverage cutting-edge technology in our marketing efforts, we prefer to start our partnerships in the old-fashioned way. While chatting, you’ll have the chance to ask any questions about our approach and share your needs and goals for the future.
After your conversation with Austin, our team will get to work. We’ll dive in headfirst and analyze not only your marketing efforts but your competitors’ efforts too. This will help ensure your finished video will be as effective as possible and drive real conversions.
Having completed the research phase of the process, our copywriters, graphic designers, editors, and videographers will develop a plan of attack – a blueprint for creating a video that’ll leave you beaming with pride and enjoying increased interest in your business.
Once we’ve shared our vision for your new marketing video with you, we will put the plan into motion. We’ll collect the footage, conduct the interviews, create the graphics, and edit everything to provide you with a professional video asset.
It’s important to understand that we don’t just make a new video for you and go on our way; we also help you publish the video properly. This may mean posting it on your website, incorporating it into advertisements, or pursuing other rollout options.
Your customers certainly want to ensure that you have the skills, knowledge, and expertise to deliver the kind of service they need, and you’ll undoubtedly want the same kind of confidence in any video production team you partner with.
That’s 100% fair, and we completely understand.
Fortunately, we believe that it is easy to see why so many other arborists have trusted ORB Tree Service Marketing for their video production needs. A few of the things that distinguish us from some of our competitors and should help you feel certain that we’re the video production partner you need include:
Before starting ORB Tree Service Marketing, our father-and-son founders had the opportunity to work with several marketing agencies in the home services space. But they found that the industry was full of slick-talking predators, who lacked the integrity their clients deserved. So, they set out to fill this gap and become marketers that hard-working clients could trust.
You can’t provide high-quality tree care services without a team of pros, and the same thing is true for marketing agencies. That’s why we’ve assembled an all-star team of copywriters, videographers, editors, and graphic artists, who can create the kind of videos you need to grow your business.
With more than a century of combined marketing experience — and decades of experience producing professional-caliber videos — the ORB Tree Service Marketing team has invested the time to become leaders in our field. And this not only means we achieve great results, but because we’re able to anticipate challenges and obstacles, we provide better value to our clients.
While they’re now accomplished marketers, most members of the ORB Tree Service Marketing team began their careers in the home-services industry. They understand the ins and outs of service-industry work, and because our copywriting team includes an ISA-arborist, we also have excellent insight into the specific challenges tree-care companies face.
Every business makes mistakes. Yours undoubtedly has, and we’ve certainly made plenty ourselves. But like you, we have always picked ourselves up afterwards, owned our mistakes, and learned from them. This mindset has helped us overcome every obstacle we’ve encountered and become the leader in tree-service marketing.
Transparency is one of our core principles, and it’s one of the primary reasons that we earn our clients’ trust. By and large, we apply the same approach to earning the business of new clients. Instead of trying to spend our time explaining how great we are, we just share the results we’ve achieved for other tree-care services.
Still have questions about our video production process? Curious if there really is value in having your videos professionally produced? We’ve rounded up a few of the most common questions we hear and answered them below.
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
Every year, Whitespark — one of the most respected software and research companies in the local SEO industry — surveys
You put in the time to learn how to climb safely and care for trees. You scraped together the money