Should You Use ChatGPT to Create Content for Your Tree Service Website?
Like it or not, artificial intelligence is here, and it’s changing the way the entire world works — including the
You know what it takes to run a first-rate tree service company. You know how to build a top-notch team, maintain your equipment, and treat your customers.
And you definitely know trees.
But unfortunately, running a first-rate tree service company and running a successful tree-service company are two different things.
You may be the finest arborist in your community, employ the best-trained crews, and maintain the most capable equipment. But if the phone doesn’t ring enough, your business won’t survive. You may even find yourself pruning red oaks for someone else’s tree service company by next winter.
That’s why you need a professional marketer. You need an agency who can help you climb Google, get your Facebook profile to produce results, and design a website that converts tire-kickers into customers.
But you can’t settle for any generic marketing agency. You need one who also knows the tree-care industry and the unique challenges tree services face.
Unfortunately, that’s a bit of a needle-in-a-haystack situation. As you can imagine, there aren’t many agencies who achieve top-notch marketing outcomes and also understand tree care.
That’s OK – you just found one that does.
ORB Tree Service Marketing exists to do one simple thing: provide the digital and print marketing services your tree-care business needs to thrive.
With more than 100 years of collective experience, our team is ready to help you achieve the goals of your dreams. We’ll use our skills and expertise to promote your company, position it as the trusted tree service in your local community, and start generating real leads.
As your full-service marketing partner, ORB provides all of the marketing services your tree-care business needs to grow. This includes:
The very first thing you need to market your tree-care services is a high-quality website. And we don’t mean one of the drag-and-drop, marketing-in-a-$19.99-box websites that your kid could build; we mean a truly professional website that helps guide potential customers down the sales funnel and generate conversions. A website that is modern, clean, easy to navigate, and responsive, so that it works well on desktops, tablets, and smartphones.
That’s exactly what the professional web designers at ORB can produce for you. Whether you have an existing site that you need redesigned or you’re starting from scratch, we can provide the web design solutions you need.
Having a high-quality website is important, but it is only one part of the battle – you have to make sure people can find it. That way, when people search for “tree services near me” or “emergency tree removal in Akron,” your site shows up at the top of the search results.
Achieving this kind of top-of-the-page results is not easy, but our SEO professionals understand how to create and optimize content in a way that makes search algorithms work for you. Most importantly, they understand both kinds of SEO – organic SEO, which helps to increase your business’ authority and overall search performance, and local SEO, which helps you show up in the coveted map pack.
While you need SEO help to show up at the top of Google’s search results page, appear in the map pack, and generally be relevant, SEO efforts alone are rarely enough in the modern marketing landscape. To really catch the eye of potential customers and drive conversions, you also need a pay-per-click (PPC) ad campaign on Google.
But unfortunately, PPC ad campaigns are exceedingly complicated, and most tree-service providers will need a reliable partner who can produce ads that generate leads without burning through your ad budget in a matter of hours. That’s exactly what the PPC experts at ORB Tree Service Marketing can do.
Because trust starts before they even hit your website.
Like Google ads, Facebook ads are a necessary component of digital marketing in the 21st century. In fact, because so many people find service industry businesses via social media platforms instead of internet searches, you could argue that Facebook ads are even more important than Google ads.
But once again, the ORB marketing team can help. We can help you define your ideal audience, identify the most lucrative keywords to target, and create ads that will generate the leads you need.
Printed marketing services are no longer relevant for many service-industry businesses, but we feel that they can still be a valuable component of the overall marketing efforts for tree services. This is especially true for your business, given the demographic groups that are most likely to hire tree services.
So, while print media will never replace the need for digital marketing, we still find it very helpful for some tree services. From door hangers to informational pamphlets to postcards, our graphic artists and copywriters can help create the marketing materials you need to stand out in a crowded industry
Decades ago, a tree service company could survive without even thinking much about marketing. You’d take out a Yellow Pages listing, maybe send out a mailer, and rely on some word-of-mouth referrals.
But this just isn’t a recipe for success in the modern world.
In fact, there are a number of reasons why you need a comprehensive marketing plan, as well as a partner who can guide you down the path to success:
Most people in need of tree care will simply reach out to a company they’ve already heard of. This means tree companies who get their name out there consistently will win jobs that others miss.
A comprehensive marketing plan will not only help generate more calls and leads, but it will help generate more big jobs — the kind that boost your bottom line and keep you profitable.
The tree-service industry has grown by leaps and bounds over the last decade or two, which has increased the number of businesses competing with you. Professional marketing helps you stay ahead of the crowd.
Marketing your tree-care services consistently and professionally helps your company create a stable, dependable image that will build trust among potential clients — something that’s crucial for tree-care companies.
Successful businesses don’t simply tread water — they must grow to not only increase profitability but also endure unforeseen challenges the future holds. Professional marketing helps you do exactly that and keep your business healthy.
Above all else, you have to market your tree-service business because your competitors are marketing theirs. Even if your business is in good shape today, you’ll soon fall behind without investing in professional marketing assistance.
We treat each and every client as an individual. That’s a simple necessity, given the myriad ways in which tree-service companies differ. Your business has its own goals, priorities, and challenges, which make it unique.
But while you’ll always receive customized service from ORB, we have developed a relatively consistent approach that has delivered results.
It typically unfolds as follows:
You’ll have the chance to tell Austin about your needs, your business goals, and some of the unique selling points your business offers. Once you have, Austin will ask questions to help better understand your needs.
Our team members will review the aspects of your marketing that align with their own expertise. Our SEO specialists will look into your current ranking. Our videographers will review your video content. Our copywriters will review your messaging. In a nutshell, we’ll see where you are, so that we can plot a course for where you need to go.
Once we’ve done our homework, our team will leverage their respective skills and create a comprehensive marketing plan to address all of the channels you’d like to target. Whether you need a new website designed, a video sales letter filmed, or a Google PPC campaign launched, we’ll ensure all of your efforts are aligned.
Once you’ve approved our marketing plan, we will spring into action. In some cases, we’ll take a sequential, step-by-step approach, but in other cases, we’ll carry out several initiatives simultaneously – it just depends on the specific plan we’ve developed. Nevertheless, we’ll always communicate with you throughout the process to keep you informed.
Unlike shady marketers who promise incredible (bordering on impossible) results right out of the gate, we understand that marketing is never a one-and-done strategy. You must constantly analyze the data and make adjustments to achieve the best possible results.
There’s at least one thing that’s just as important to a marketing agency as it is to a tree service provider: trust.
Trust is a critical component of all successful partnerships. And because familiarity helps foster trust, we’d like to share a few key things about ORB with you:
ORB was born of necessity when our father-and-son founders Austin and Chris Lee were unable to find marketing help for their roofing business. After dealing with one scammer after another, Austin decided to create a different kind of agency – one that understands the challenges service-industry businesses face and drives the results they need.
Marketing is a multi-faceted industry that requires expertise in everything from branding, algorithms, and web design to messaging, videography, and technology. To that end, we’ve assembled an all-star team of creative professionals and analytical experts who work together to help scale your business.
We aren’t some gigantic marketing agency with roots tracing back to Madison Avenue, but we aren’t the new kids on the block, either. Orb has been providing elite marketing services since 2018, and our team has accumulated more than 100 years of marketing experience. We leverage this experience to achieve our clients’ goals every day.
We’ve spent time in the service-industry trenches. We understand the challenges involved with ranking in the map pack, generating impressions for hyper-competitive keywords, and aligning different marketing channels so they’re providing a single, clear message that resonates with your customers.
Like you, we’ve certainly learned some tough lessons over the years, and we’ve made mistakes at times. But we don’t let these missteps slow us down – we’ve used them as opportunities for growth. We apply this same kind of tenacity to our clients’ marketing challenges.
Above all else, you have to market your tree-service business because your competitors are marketing theirs. Even if your business is in good shape today, you’ll soon fall behind without investing in professional marketing assistance.
Have lingering questions about ORB’s services or tree-service marketing in general? We’ve rounded up some of the most common questions and concerns our clients have below!
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