Marketing Your Tree Care Business: The ORB Tree Service Marketing Checklist
You probably started working in this industry because you love trees. But once you’ve climbed the career ladder all the
We believe that an organization is only as strong as its weakest link, so we’ve gone to great lengths to find and attract the best talent available. Assembling this world-class team of marketing professionals has been crucial to our success and, by extension, the success of our clients.
Read on to learn about the Orb Tree Service Marketing team and discover some of the reasons why you can rely on us to provide the marketing results you need.
Before introducing the individual members of our team, we think it’s important to point out a few of the key things that every single individual has in common.
To a person, the ORB Tree Service Marketing team members:
Caring about others is a critical component of the ORB Tree Service Marketing culture, and it’s something we take seriously when adding new contributors to the team. And we hope that this people-first mentality becomes plainly obvious each and every time you interact with us.
ORB Tree Service Marketing wouldn’t exist without our clients, and that’s something we never forget. Whether we’re producing a video ad, crafting web copy, or analyzing SEO performance, we are always seeking new and better ways to generate the results our clients deserve.
A lot of marketing agencies are plagued by employees focused on getting through the day without breaking a sweat. But that’s not how we do things at ORB Tree Service Marketing – every member of our team shows up to work ready to solve tricky problems and overcome daunting obstacles.
While every ORB Tree Service Marketing team member takes pride in their work ethic, we strongly believe that maintaining a healthy work-life balance is critical for staying sharp. We may burn the midnight oil one night, but we’ll be getting some much-deserved rest and relaxation the next.
While each one of our team members has already put in the time and effort necessary to become an expert in his or her domain, none of us believe we’ve reached the top of the mountain. We’re always looking for ways to grow, challenge ourselves, and expand our horizons.
Despite the considerable talents our individual contributors bring to the table, we understand that the collective value of the ORB Tree Service Marketing team is greater than the sum of its parts. So, we always support one another, provide help when needed, and remain focused on our shared goal.
Now that you understand the things that characterize the ORB Tree Service Marketing team as a whole, we can share a bit about the team members we’re proud to work alongside.
A data-driven engineer and marketer with a passion for helping tree service companies grow quickly, Austin’s marketing career began when he helped scale his dad’s roofing business, transforming it from a mom-and-pop shop to a regional heavyweight. Prior to that, he developed computer models for autonomous car decision making, honing his ability to analyze complex information, identify patterns, and solve tough problems — skills he uses to help advance our clients’ goals every day.
A former environmental educator and current ISA-certified, TRAQ-credentialed arborist who provides consultations and risk assessments in his spare time, Ben is a writer, editor, and marketing professional with more than two decades of experience. An unrepentant word nerd and natural-born communicator, Ben enjoys crafting content that entertains, informs, and converts, while proving that even the best AI-generated content still requires a human touch.
A passionate computer programmer, web designer, and game developer with more than 12 years of experience, Robin’s technical skills help bring digital dreams to life. When combined with his relentless dedication to detail, Robin’s talents allow him to create websites capable of supporting the rapid growth our clients need. Robin especially enjoys the problem-solving aspects of his work, just as he did during his years working for a general contractor.
Quentin is a skilled videographer, drone pilot, and video editor who helps create compelling video content for our clients’ social media channels as well as our own marketing efforts. He also plays a key role in conducting interviews for video sales letters and advertisements, producing promotional digital content, and editing audio recordings. Most importantly, he captures the eye-popping aerial footage that makes tree service companies shine.
Alison combines her videography and editorial skills to create the kind of professional visual content that stops the scroll and drives conversions. As a valued part of the team responsible for planning, filming, and editing videos for our clients, she also manages and expertly curates their content libraries, ensuring they always have a robust and reliable collection of world-class videos to fuel their growth.
With more than 15 years of experience in marketing, graphic design, and print production, Evan combines his broad skill set with inspired creative instincts to deliver eye-catching results that foster connection, conversions, and lasting impressions for our clients. Fueled by a lifelong passion for design and early roots in the tree care industry, Evan enjoys using his talents to create artistic assets for professionals he admires.
A multi-talented contributor tasked with a wide range of responsibilities, Katie leverages her background in communications and education to help our clients and team members overcome obstacles and achieve ambitious goals every day. While laser focused on delivering results, she deeply values relationship-building and prides herself on being a dependable teammate, capable of deftly balancing everything on her plate.
Ali is a results-driven SEO strategist specializing in technical SEO, advanced structured data, Core Web Vitals performance, and multi–search engine optimization. Backed by more than seven years of experience helping businesses dominate their industry’s search landscape, Ali leverages sharp analytical skills, a data-driven approach, and a lifelong passion for trees to help arboricultural professionals achieve the digital visibility they need to scale.
A veteran business professional and lifelong tradesman, from bricklaying in his teenage years to becoming one of the most recognized commercial roofing authorities in Northern Michigan, Chris is the epitome of a true professional. As the previous and current owner of multiple commercial and residential exterior businesses in Michigan and Florida. Chris is a seasoned sales professional who is committed to helping our clients deliver the best possible outcomes in the field.
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