Vertical vs. Horizontal Growth: 7 Easy Ways to Scale Your Tree Service Without Another Crew
It takes a lot of time, money, and effort to break into your local tree-care market. You’ll have to hire
We believe that an organization is only as strong as its weakest link, so we’ve gone to great lengths to find and attract the best talent available. Assembling this world-class team of marketing professionals has been crucial to our success and, by extension, the success of our clients.
Read on to learn about the Orb Tree Service Marketing team and discover some of the reasons why you can rely on us to provide the marketing results you need.
To help build the next generation of elite tree care companies with a focus on growth, profitability, and long-term strength.
Orb Tree Service Marketing exists to provide the strategy, expertise, and guidance that growth-focused tree service companies need to reach their goals and achieve lasting success.
Our goal is to guide and support 100 tree service companies and help them achieve multi-seven and eight-figure revenue targets by 2031.
To ensure we achieve our clients’ goals and meet our own standards, we always:
We do the right thing, even when it’s hard, inconvenient, or no one is watching.
We genuinely care about the people we serve and the people we work with.
We remain curious, competitive, and committed to getting better every day.
We stand behind the advice we give, systems we build, and outcomes we deliver.
We support, challenge, and learn from one another to achieve more as a team.
We work hard without sacrificing our health, families, or long-term vision.
Before introducing the individual members of our team, we think it’s important to point out a few of the key things that every single individual has in common.
To a person, the ORB Tree Service Marketing team members:
Caring about others is a critical component of the ORB Tree Service Marketing culture, and it’s something we take seriously when adding new contributors to the team. And we hope that this people-first mentality becomes plainly obvious each and every time you interact with us.
ORB Tree Service Marketing wouldn’t exist without our clients, and that’s something we never forget. Whether we’re producing a video ad, crafting web copy, or analyzing SEO performance, we are always seeking new and better ways to generate the results our clients deserve.
A lot of marketing agencies are plagued by employees focused on getting through the day without breaking a sweat. But that’s not how we do things at ORB Tree Service Marketing – every member of our team shows up to work ready to solve tricky problems and overcome daunting obstacles.
While every ORB Tree Service Marketing team member takes pride in their work ethic, we strongly believe that maintaining a healthy work-life balance is critical for staying sharp. We may burn the midnight oil one night, but we’ll be getting some much-deserved rest and relaxation the next.
While each one of our team members has already put in the time and effort necessary to become an expert in his or her domain, none of us believe we’ve reached the top of the mountain. We’re always looking for ways to grow, challenge ourselves, and expand our horizons.
Despite the considerable talents our individual contributors bring to the table, we understand that the collective value of the ORB Tree Service Marketing team is greater than the sum of its parts. So, we always support one another, provide help when needed, and remain focused on our shared goal.
Tree work isn’t easy.
It’s difficult. Dangerous. Complex.
It requires serious equipment and even more serious crews — true professionals with the skill and expertise to make calm decisions under pressure. These men and women work harder and accept more risk than most people will ever understand.
They deserve a growth partner who respects their sacrifices and is willing to work just as hard as they do.
They deserve ORB Tree Service Marketing.
A different kind of agency, ORB Tree Service Marketing, delivers real results rather than the empty promises of generic marketing agencies that don’t understand the tree-service industry or care enough to learn it.
We understand that frustration. In fact, it is personal for us.
One of our founders, Chris Lee, spent more than 15 years working in the trades and building a successful contracting business. Once he reached a growth ceiling, he did what most owners do — he hired a marketing agency to help him scale. But after months of empty promises and tens of thousands of dollars spent, he had nothing to show for it.
No leads. No growth. No accountability from the agencies he’d trusted to help.
That experience changed everything. Rather than accept that “this is just how marketing works,” Chris partnered with his son, Austin, to build a different kind of agency — one rooted in integrity, craftsmanship, and results.
And so, the pair launched ORB Solutions in 2018, based on a simple conviction: Hard-working service-industry professionals deserve honest partners who take full responsibility and deliver true value.
Over time, we worked with roofers, electricians, and a variety of other home-service companies. But while we were able to achieve real results for these businesses and help them grow, we noticed that tree service companies remained consistently underserved by the marketing industry.
Too often, they were forced to rely on marketers who didn’t know the tree care industry at all, never mind the complexity and risks involved or the level of professionalism it requires.
At the same time, we found that our approach — based on deep strategy, disciplined execution, and the establishment of long-term partnerships — was uniquely effective for tree care businesses.
So, we made a decision. We chose to specialize. We chose to commit. And we chose to serve the tree care industry with the focus and respect it deserves.
Today, ORB Tree Service Marketing partners with a select group of tree service companies who want more than just leads. We help owners build stronger brands, implement better systems, and create clearer growth paths, ultimately giving them the chance to scale and become seven- and eight-figure businesses that are built to last.
But generating these kinds of results requires discipline. It means that we don’t chase trends, make promises we can’t keep, or work with every tree service knocking on our door. We only partner with companies that care about doing things the right way and want a long-term partner that’s dedicated to helping them achieve the results they deserve.
If that sounds like your tree-care company, we should chat.
Founders of ORB – Robin, Austin, & Evan
Father Son Duo – Austin & Chris
Now that you understand the things that characterize the ORB Tree Service Marketing team as a whole, we can share a bit about the team members we’re proud to work alongside.
A data-driven engineer and marketer with a passion for helping tree service companies grow quickly, Austin’s marketing career began when he helped scale his dad’s roofing business, transforming it from a mom-and-pop shop to a regional heavyweight. Prior to that, he developed computer models for autonomous car decision making, honing his ability to analyze complex information, identify patterns, and solve tough problems — skills he uses to help advance our clients’ goals every day.
A former environmental educator and current ISA-certified, TRAQ-credentialed arborist who provides consultations and risk assessments in his spare time, Ben is a writer, editor, and marketing professional with more than two decades of experience. An unrepentant word nerd and natural-born communicator, Ben enjoys crafting content that entertains, informs, and converts, while proving that even the best AI-generated content still requires a human touch.
A passionate computer programmer, web designer, and game developer with more than 12 years of experience, Robin’s technical skills help bring digital dreams to life. When combined with his relentless dedication to detail, Robin’s talents allow him to create websites capable of supporting the rapid growth our clients need. Robin especially enjoys the problem-solving aspects of his work, just as he did during his years working for a general contractor.
Quentin is a skilled videographer, drone pilot, and video editor who helps create compelling video content for our clients’ social media channels as well as our own marketing efforts. He also plays a key role in conducting interviews for video sales letters and advertisements, producing promotional digital content, and editing audio recordings. Most importantly, he captures the eye-popping aerial footage that makes tree service companies shine.
Alison combines her videography and editorial skills to create the kind of professional visual content that stops the scroll and drives conversions. As a valued part of the team responsible for planning, filming, and editing videos for our clients, she also manages and expertly curates their content libraries, ensuring they always have a robust and reliable collection of world-class videos to fuel their growth.
With more than 15 years of experience in marketing, graphic design, and print production, Evan combines his broad skill set with inspired creative instincts to deliver eye-catching results that foster connection, conversions, and lasting impressions for our clients. Fueled by a lifelong passion for design and early roots in the tree care industry, Evan enjoys using his talents to create artistic assets for professionals he admires.
A multi-talented contributor tasked with a wide range of responsibilities, Katie leverages her background in communications and education to help our clients and team members overcome obstacles and achieve ambitious goals every day. While laser focused on delivering results, she deeply values relationship-building and prides herself on being a dependable teammate, capable of deftly balancing everything on her plate.
Ali is a results-driven SEO strategist specializing in technical SEO, advanced structured data, Core Web Vitals performance, and multi–search engine optimization. Backed by more than seven years of experience helping businesses dominate their industry’s search landscape, Ali leverages sharp analytical skills, a data-driven approach, and a lifelong passion for trees to help arboricultural professionals achieve the digital visibility they need to scale.
A veteran business professional and lifelong tradesman, from bricklaying in his teenage years to becoming one of the most recognized commercial roofing authorities in Northern Michigan, Chris is the epitome of a true professional. As the previous and current owner of multiple commercial and residential exterior businesses in Michigan and Florida. Chris is a seasoned sales professional who is committed to helping our clients deliver the best possible outcomes in the field.
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