Drone Photography: A Requirement for Marketing Your Tree Service Business
It’s easy to feel skeptical about all the new technology that’s become commonplace over the last decade or two. Smart
You are a highly trained professional. Your experience, education, and expertise position you at the top of the tree-care industry. Whether you’re performing trunk injections, providing corrective pruning services, or breaking out the resistance drill to assess an old oak, you have the skills and equipment needed to provide the highest caliber of tree services needed in your community.
Why, then, are you watching one Chuck-in-a-truck after another get more leads than you? Why is your phone quiet, your inbox empty?
It’s not your prices — you’re offering competitive rates.
It’s not your customer service — you leave every client smiling as you pull away.
It’s not a demand problem — the tree-care industry continues to explode as more and more people prioritize their trees.
The problem is the phone isn’t ringing enough.
And unfortunately, you don’t have the time, expertise, or energy needed to change that.
That’s OK.
You just found someone who can take charge of your marketing and increase your visibility to get that phone ringing.
ORB Tree Service Marketing is dedicated to doing one simple thing: providing the digital and print marketing services arborists need to thrive. With more than a century of collective marketing experience, our team is ready to help you achieve your dreams. We’ll use our skills and expertise to promote your services, position you as a leading arborist in your community, and start helping you generate productive leads.
Stop struggling to attract customers. Stop focusing on the competition. Stop leaving money on the table.
Start working with ORB and get ready to hear that phone ring.
ORB Tree Service Marketing is a full-service marketing agency that provides all of the services your tree-care business needs to attract more customers and generate more leads. And while every arborist is unique, we find that most will benefit from the following marketing services:
The first thing every professional arborist needs is a high-quality website. We’re not talking about a cookie-cutter website you whip up in Wix, either. We mean a truly professional website that helps guide potential clients down your sales funnel and generate conversions. You need a website that is sharp, modern, easy to navigate, and responsive, so that it displays and functions properly on desktops and mobile devices.
That’s exactly what the web-designing pros at ORB will provide you with. Whether you have an existing site that you need redesigned or you need a new site built from scratch, we can provide the web design solutions you need.
You can have the most amazing website in the world, but it won’t matter if nobody can find it. That’s why search engine optimization is crucial; it helps to ensure that people searching for “arborist near me” or “arborist in Ann Arbor” find you waiting at the top of the Google search results.
Successfully climbing to the top of the search engine results page is not easy, but our SEO professionals understand the techniques that work. And importantly, they understand the techniques that work today, not the strategies that drove results two years and four Google algorithm updates ago.
SEO services are not optional marketing services; businesses have to have good search engine visibility to have a chance. But unfortunately, that’s no longer enough to thrive in the competitive tree-care service industry. You also need to roll out an effective pay-per-click (PPC) Google ad campaign.
We see a lot of arborists try to launch Google ad campaigns themselves, but this is usually a bad idea that results in nothing more than wasted ad spend. Google PPC campaigns are very complicated, given the complexity of effective keyword targeting and the need for constant analysis and adjustment. But that’s exactly what you get when you partner with ORB.
Like Google ads, Facebook ads are a necessary component of digital marketing in the 21st century. In fact, because so many people turn to Facebook when they need arborists and other kinds of home-service industry professionals, Facebook ads are conceivably more important than Google ads – at least in some local markets.
But as with Google ads, Facebook ads require a significant amount of expertise to manage. That’s not a problem when you partner with ORB; our team will help define your ideal audience, target the most effective keywords for your market, and create ads that will generate the leads you need.
Unlike some other home-service industries, which probably shouldn’t waste money on printed materials, arborists can benefit significantly from well-designed printed assets. In fact, because of the demographic trends common among tree-care customers, printed materials are often quite effective at fostering trust and developing brand identity.
So, while you can’t use printed materials in lieu of a comprehensive digital marketing strategy, they should definitely make up a portion of your overall messaging efforts. And whether that means informational pamphlets, postcards, or door hangers, the ORB team can help design and produce these assets for you.
In the past, arborists could often survive without thinking much about marketing. A few decades ago, you’d probably just take out a Yellow Pages listing, send out a mailer every few months, and try to capitalize on referrals from happy clients. But that simply won’t work in the modern world.
In fact, there are a variety of reasons you need to partner with an experienced marketing agency:
You need potential customers in your area to know your company’s name, unique selling propositions, and values, and a comprehensive marketing plan helps to achieve these things.
It’s hard for an arborist to be profitable by going from one low-cost job to the next, but a good marketing partner can help you increase the number of high-dollar jobs you secure.
There are more arborists working in the U.S. than ever before, and this means you need a marketing plan that allows you to win over customers in the crowded tree-care market.
Given the inherent risks to people and property tree care presents, trust is an indispensable commodity, which you can start fostering with a well-conceived marketing plan.
Paying the bills today is important, but the only way to ensure long-term success is by growing your business – something a comprehensive marketing plan helps accomplish.
Your competitors aren’t sitting around waiting for customers to find them; they’re initiating the same kind of marketing campaigns you need to succeed.
You don’t provide cookie-cutter arborist services. You treat every client (and tree) as an individual, with unique needs. But you probably utilize a consistent risk-assessment procedure when investigating hazardous trees and approach tree pruning operations in a standardized manner. These kinds of codified approaches help you provide top-tier results for the clients you serve.
In other words, you have an established approach, which you adjust to suit the situation. We do the exact same thing.
We always develop a customized marketing plan designed to address the specific needs and goals of every arborist we partner with. But we start by using a structured approach, consisting of the following key steps:
During your call, you’ll have the chance to share all of the pertinent details of your situation – pain points, unique selling propositions, your local competitive landscape, everything you think may be helpful. Austin will probably ask some questions to help guide our efforts and answer any questions you may have.
After you’ve shared the basic information about your business operations, we’ll start identifying the things that are working for you, any potential gaps in your current efforts, and the best places to allocate resources. These lessons are crucial for increasing your reach and, ultimately, getting that phone to ring.
Having done our homework, our team will get to work crafting the plan that makes the most sense for your business. Whether that means filming video sales letters, rolling out social media ads, or optimizing your existing website to maximize search engine visibility, we’ll lay out the steps that we’ll help you get where you need to go.
Once you give us the green light, we stomp on the gas pedal and get to work. Our copywriters will start crafting compelling content, while our SEO specialists will start optimizing your site for better search engine performance. Our videographers will start scouting filming locations, and our web developers will start stringing together code.
One of the key things that distinguishes ORB Tree Service Marketing from some of the other marketing firms is our relentless dedication to the data. We don’t just roll out your marketing plan and shift into cruise control; we constantly analyze the results of our combined efforts, painstakingly looking for ways to improve.
As an ISA-certified arborist, you offer a different level of service than the guy riding around in a pickup trying to volcano mulch every tree in sight. You’re a true professional who’s accumulated the knowledge, experience, and expertise to deliver true solutions for your clients.
This is something else we have in common. We’re professional marketers, dedicated to providing our own clients with the same kind of results. That’s part of the reason “solutions” is in our very name. To help illustrate this and demonstrate how we try to distinguish ourselves, we’d like to share a few key things about ORB with you:
ORB began when our father-and-son founders became disappointed by the litany of predatory marketers who were trying to take advantage of service-industry professionals like yourself. They decided to take the lessons they’d learned about the service industry and form a different kind of marketing agency – one that respects its clients.
Whether you’re a tree-service company or a marketing agency, success hinges on the crew you assemble. That’s why we’ve put together an all star team of marketing professionals, who know how to generate leads and acquire customers in the 21st century. From videographers to copywriters to web developers to MBAs, our team consists of the professionals who can help you achieve your goals.
There’s no substitute for experience. And while you’ve spent years or decades working on trees and honing your craft, we’ve been accumulating our own experience in the marketing field. With more than a century of combined marketing experience, our team has spent decades designing websites, crafting copy, filming videos, and optimizing sites for better search performance.
Before moving into marketing, most of our team members worked in the home service industry. From roofing to landscaping to framing, our team knows the challenges your business faces. One of our team members is even an ISA-certified, TRAQ-credentialed arborist, so we also understand trees and how to discuss them with your clients.
Every business runs face first into obstacles and trips over challenges at times. Your business probably has, just like ours. But the difference between a successful organization and one that achieves true success is learning from these missteps and having the determination to improve. That’s the attitude the ORB team brings to work every single day.
We go about building trust with our clients in two key ways. The first is exceedingly simple: We’re honest, forthcoming, and treat our clients with the respect they deserve. But we also skip the kinds of fast-talk that plagues the marketing industry. Instead, we simply share the successes we’ve had, so you can better understand what we can do for you.
Still have questions about our marketing process? Curious about some of the general marketing approaches other arborists employ? We’ve rounded up a few of the most common questions our clients have below.
It’s easy to feel skeptical about all the new technology that’s become commonplace over the last decade or two. Smart
Do you ever watch those tree-felling-gone-wrong videos? As a tree-industry professional with years of experience under your belt, you can
There are essentially two ways to boost your bottom line: Attract more clients or charge higher prices for each job