Drone Photography: A Requirement for Marketing Your Tree Service Business
It’s easy to feel skeptical about all the new technology that’s become commonplace over the last decade or two. Smart
You know that you need a high-quality website to attract customers in the 21st century. Yard signs and vehicle wraps just won’t cut it anymore.
So, you made the investment and had a professional website built. But you’re still not seeing a return on your investment, and the phone is not ringing enough.
This is a really common problem that many tree service providers struggle with. The crux of the issue lies in something called search engine optimization, or SEO.
The truth is that you can’t just build a website and expect Google and other search engines to share it with the world. Search engines use complex algorithms to decide which businesses get to hang out at the top of the search results and which ones show up in the map pack. They also use these algorithms to determine who’ll be forced to languish on page two (or worse).
Climbing up these rankings requires a specialized skillset that few tree service providers have.
That’s OK.
You just found a partner who can help you climb to the top.
ORB Tree Service Marketing is the SEO partner your tree service business needs to expand its reach, increase its visibility, and start generating productive leads.
With more than 100 years of digital marketing experience, our team of SEO experts is ready to help grow your business. We’ll use our skills and expertise to help you claw your way up Google, get your name in front of more potential clients, and enjoy all of the benefits that come with that.
Stop struggling to attract customers. Stop languishing on page two or three. Stop leaving money on the table.
Start working with ORB and get ready for the phone to ring.
While the goal of search engine optimization may be fairly straightforward, achieving this goal requires a variety of different tactics. A few of the things ORB will do to help improve your SEO performance include:
To help improve your search engine visibility, we have to start by assessing your current performance. To this end, we’ll curate a list of the keywords you’re currently ranking for, analyze your local SEO performance (how well you show up when people in your area search for tree services), and assess your site’s overall structure and internal linking.
We’ll also investigate your site’s domain authority to determine the credibility Google and other search engines attribute to your content, catalogue the other sites currently linking to your site, and verify that your site is designed in a manner that’s in keeping with current best practices.
Aside from auditing your site to determine your current search engine performance, developing a list of important keywords is likely the most important step for your initial SEO efforts. If you don’t know the kinds of things your potential customers are searching for, you are going to struggle to attract them to your site. And it’s important to note that many such terms are surprising or unintuitive.
While putting together your keyword list, we’ll not only include things like the various services you offer and would like to highlight, but we’ll also include location-based and long-tail keywords. We’ll also investigate the relative search volume for these various keywords and the predicted difficulty for outranking the competition.
While your homepage is undoubtedly important and serves as a digital business card of sorts, your service and location pages will prove to me the most important pages on your site for generating leads and attracting customers. This includes location-agnostic service pages like “Tree Pruning and Trimming Services” and location pages like “Root Pruning in Lansing, Michigan.”
To optimize these pages, we’ll ensure that they not only contain the keywords your potential customers are searching for but also a variety of semantically associated words and phrases to help leverage the way modern search engine algorithms work. We’ll also ensure that your meta titles, meta descriptions, alt text, and schemas are all optimized appropriately.
Few tree service companies appreciate the value that content provides to their website. It not only helps establish your authority and build trust with potential customers, but it can also do wonders for your overall SEO performance. So, we will get busy creating tree-care content addressing the questions and concerns your customers have.
But while most SEO agencies will write content for you, almost all lack the expertise needed to write about topics like CODIT, soil chemistry, or the role mycorrhizal fungi play in tree health. You don’t have to worry about that with ORB Tree Service Marketing – we have an ISA-certified, TRAQ-credentialed arborist on our copywriting team to ensure your content capably conveys your authority.
Websites shouldn’t be islands. For the best possible performance in search engine rankings, you want your website connected to a variety of other sites. And that not only means you want to include links going to other sites, but you also want other sites to link to your page.
The former is easy to accomplish, and we’ll include links to high-authority websites, such as universities and internationally recognized organizations, in the content we produce for you. The latter is more difficult, but we’ll launch link-building campaigns to generate more backlinks and improve your site’s overall rankings.
In addition to things like ensuring a proper site structure, implementing best SEO practices, and publishing keyword-rich content, we’ll also inspect your site and identify any potential technical issues that are harming your search engine performance.
This means doing things like redirecting broken links, verifying that the photos on your site are uploaded correctly and in the right format, incorporating schema markups when appropriate, and – perhaps most importantly – ensuring that your site loads quickly.
Unfortunately, a lot of tree service owners suspect that by firing up a website, they’ll automatically show up when people search for “tree pruning near me” or “EAB treatments Ann Arbor.” And you may very well show up – on the fourth or fifth page of Google, where nobody will even see your article.
To show up on the first page (and preferably, at the top of the first page), you need to optimize your site and content for search engines. A few of the most important reasons to do so include:
For better or worse, customers tend to equate search engine rankings with credibility. So, to help ensure potential clients see your tree service as a professional company, you need to show up at the top of the search engine results page for important keywords.
Paid ads are an important component of an overall tree service marketing strategy, but ranking well for local and organic searches provides additional exposure. This increases the value of your combined marketing efforts and provides better bang for your buck.
Many homeowners and property managers end up searching for several different keywords before picking up the phone and calling a tree service. And by ranking well for several keywords, customers begin to recognize – and even trust – your tree service company.
No matter how amazing your website is, you won’t win over potential customers if they don’t even see it when searching for tree care services. But by ranking well for the keywords your potential customers are searching, you can start guiding them down your sales funnel.
If you start developing a brand identity in your community, your competitors are likely to start targeting your business name in their PPC campaigns. But you can help defend yourself from these kinds of attacks by showing up at the top of the search results.
SEO is a zero-sum game. Only one tree service page can show up at the number one spot for a given search term. And because your competitors are investing heavily in SEO to rank well, you have to invest in SEO too.
No two tree services are the same, so we treat every tree service we partner with like an individual. In fact, we feel that this is not only necessary, given the multitude of ways that tree-service companies differ, but it is also the only way to give our clients the value they deserve. Your tree care business has a unique combination of goals, priorities, and challenges, and we craft our SEO services accordingly.
But while we always provide customized SEO services that are tailored to each client’s specific needs, we implement a relatively consistent approach that has proven successful in the past.
Our typical process involves the following key steps:
During the call, you’ll have the chance to explain your needs, business goals, and the value propositions you offer. And afterwards, Austin will ask a number of questions to help better understand your business and the best way we can help.
After your initial call, our team will get to work reviewing your current SEO efforts and the results they’re yielding. This will include everything from examining the content on your web pages to analyzing meta data, page structure, and website speed — all important factors in your overall search performance.
Once we’ve finished researching your current search performance and ranking, our team will begin applying their skills and creating a comprehensive plan for climbing higher on Google (and other search engines). This may include everything from restructuring your website’s existing content to creating new content that’s likely to rank well.
Once you’ve approved the SEO plan we’ve presented, we will get to work. Despite what some shady SEO service companies will tell you, it takes some time to improve your ranking. But we’ll keep you apprised of our efforts and the results they are achieving, so that you can see the real progress being made.
All SEO campaigns require constant assessment and adjustment. And that is exactly what we’ll do. We will continually track key metrics, including site visits, traffic sources, and ranking trends, to help us determine what changes need to be made and how to best implement them.
Unfortunately, there are a lot of bad actors in the SEO industry. From companies charging exorbitant fees for bare-minimum results to unethical agencies employing black-hat tactics, these kinds of questionable characters give all SEO agencies a bad name.
That’s why it is so critical that you rely on an SEO agency you can trust. And because familiarity helps foster trust, we’d like to share a few key things about ORB with you:
ORB began when our founders Chris and Austin Lee began seeing the way unscrupulous SEO firms and marketing agencies were treating service industry businesses. Tired of the predatory scammers who preyed upon hard-working entrepreneurs, they decided to create ORB Solutions – a different kind of marketing agency.
Successfully improving search engine performance is a challenging task. But the best SEO professionals — like the ones on the ORB team — understand things like search engine algorithms, on- and off-page SEO strategies, and keyword list curation. Additionally, they must stay informed about recent algorithm updates to stay ahead of the curve.
You can’t learn to provide professional-caliber SEO services overnight; it’s a skill that requires years to master. But the ORB team has more than 30 years of SEO experience. This means we’ve not only learned the tactics that work today, but we’ve also had the chance to adapt to previous changes, including several that tripped up the entire industry.
Before starting ORB, Chris and Austin were both service-industry professionals. So, we understand how hard it can be to run your business, and how alone you can often feel when facing the myriad challenges it presents. This perspective allows us to help provide the kinds of SEO services that prove most helpful for your situation.
Running a business means you’re going to take your lumps. You’re going to make mistakes and pay the price. That’s undoubtedly true for you — it certainly is for us! But we cherish the lessons these mistakes have provided, remain laser focused on our goals, and employ that same level of tenacity when providing the SEO services our clients need.
We try to leave the shady tactics and weasel-worded “guarantees” to other agencies. Instead, we keep our heads down, work hard, and then share the results we’ve earned for other clients.
Still have questions about the importance of SEO for tree services? Curious to learn more about the SEO services ORB Tree Service Marketing provides? We’ve gathered some of the most common questions our clients have below!
It’s easy to feel skeptical about all the new technology that’s become commonplace over the last decade or two. Smart
Do you ever watch those tree-felling-gone-wrong videos? As a tree-industry professional with years of experience under your belt, you can
There are essentially two ways to boost your bottom line: Attract more clients or charge higher prices for each job