Drone Photography: A Requirement for Marketing Your Tree Service Business
It’s easy to feel skeptical about all the new technology that’s become commonplace over the last decade or two. Smart
You already know you need a high-quality website to help market your tree service. It’s the 21st-century equivalent of a business card.
But getting one up and running is a big lift. And no matter how well you know trees or how effectively you’ve been running your business, you probably don’t have the skills to design and build a professional-looking site.
This means you need help. The problem is finding a website designer who not only has the technical and artistic skills to construct a premium website, but also someone who understands the unique challenges tree services face. You need someone who understands the kinds of things that speak to homeowners and property managers in need of tree care. The kinds of things that help guide these potential customers down your sales funnel and convert them into paying clients.
Finding a website designer who checks off all these boxes isn’t easy.
But that’s OK.
You just found one.
ORB Tree Service Marketing is the web design partner your business needs to thrive in the competitive world of tree care.
With more than 100 years of collective experience, our team is ready to help you elevate your digital presence and enjoy the website of your dreams. We’ll leverage our skills, expertise, and experience to help increase your reach, attract more customers, and position yourself as an industry leader in your local community.
Stop struggling to generate leads. Stop lowering your prices to stay busy. Stop leaving money on the table.
Start working with ORB now and get ready to grow.
Whether you’re starting from scratch and need a brand new website or you need your existing website completely redesigned, the experienced web designers at ORB are ready to help. We will help bring your vision to life and provide your tree care service with a website that puts your best foot forward and starts attracting customers.
Some of the web-design services we provide and practices we implement include:
Many websites look decent when viewed on a desktop computer, but if they’re not optimized for use on mobile devices (including smartphones and tablets), they won’t look good or perform properly when accessed via these types of devices. That’s a problem, as more than 60% of all web traffic currently comes from people using mobile devices.
But all ORB websites are designed to be responsive and work well regardless of the device used to access them.
While it is important to ensure that your website is clean, uncluttered, and easy to navigate, it’s equally important that it includes a variety of different media types. Most importantly, this means including high-quality images and hosted videos, which help provide an immersive and enjoyable experience for site visitors.
That’s why we include images and videos in most of our website designs and – most importantly – ensure they work properly and load quickly.
Consistent branding is crucial for establishing your brand’s identity and presenting your business in a professional manner. Site visitors typically react poorly to inconsistent branding, even if they can’t articulate what they find off-putting. To that end, we’ll incorporate your brand’s color palette, logos, fonts, and styling across each and every page of the website.
And if you don’t already have these kinds of things established for your brand, we can help design a comprehensive brand kit for you.
Enticing visitors to your website is important, but that’s not the end goal; you need to keep easing them down your sales funnel to turn potential clients into paying clients. Customer inquiry forms are one of the most effective ways to accomplish this, and they help to start a real relationship with these site visitors, even if they don’t book your services immediately.
We can insert customer inquiry forms or free estimate requests on a dedicated page on your site that will communicate seamlessly with your CRM.
Ensuring that site visitors can find the information they need quickly and easily is crucial for providing a good user experience. This means organizing your site in a manner consistent with current best practices and placing information in the right places. For example, you want contact information and links placed in the menu and page footer – exactly where modern site visitors are conditioned to find it.
That’s why we design every website we create to be easy for visitors to navigate and find the information (particularly your contact forms) they need.
Having a high-quality website is undoubtedly important, but it won’t provide much value if people can’t find it when they search for “tree service in Lansing” or “fire blight treatment apple tree.” To ensure that potential customers find you when searching for these kinds of terms, your site must be optimized and organized in a manner that search engines understand.
We not only design websites to communicate information in a way search engines understand, but also provide ongoing SEO services to keep you at the top of Google.
Slow page load speeds are one of the things that’ll get potential visitors to navigate away from your site and ultimately contact one of your competitors. Even worse, this kind of poor site visit experience sends negative signals to Google and other search engines, which will hamper your ability to show up well in the search results.
That’s why we incorporate a number of techniques and strategies for ensuring lightning-fast page load times with all of the websites we develop.
Very few businesses can survive in our modern, digital world, and this is especially true of home-service industry businesses like tree care companies. Sure, you can ride around with a chainsaw and a pickup truck, knocking on doors without one, but you can’t operate a professional and respected tree service without a high-quality website. Potential customers simply won’t take you seriously.
In fact, the benefits websites provide are numerous. Among other things, they help you:
Your website provides an obvious place to display your ISA, TCIA, and ASCA credentials, publish articles demonstrating your knowledge, and share case studies highlighting impressive jobs you’ve completed.
You can’t attract customers who don’t know you exist, but a website provides an incredibly effective way to get your business name out there and let the public know who you are, what you do, and why they should choose you.
The more familiar your potential customers are with your tree company’s name, logo, and color scheme, the more likely they are to remember you when they eventually (and inevitably) need tree care services in the future.
Because tree work carries serious safety risks and involves high-value assets, it is imperative that you begin building trust with potential customers early. And a professionally designed website helps you do exactly that.
Maybe you generated enough business last month to keep the lights on, and maybe you’re on track to get by this month too. But the only way to escape this kind of hand-to-mouth financial trap is by achieving the kind of consistent growth a website enables.
Potential customers only need one tree care service to cut down their failing ash tree, making it a zero-sum proposition; they’re either going to choose you for the job or one of your competitors. And all too often, the one with the best website wins.
All tree service companies are unique in their own way, which means we don’t employ a one-size-fits-all approach to website design. We will invest the time necessary to develop the website that your specific business needs to accomplish your specific goals. It’s the only way we can be sure we’re providing the best possible value for our clients.
However, we’ve also developed a fairly consistent process that works well for our clients and yields fantastic final results. This process typically involves the following key steps:
While chatting with Austin, you’ll have the chance to lay out the things that make your business unique, as well as the goals you’d like to achieve with your new website. Austin will also ask you a number of questions, to help learn more about your business and the best way we can help.
Our team will perform a comprehensive review of your existing website, digging into everything from your content structure and the aesthetic style to technical issues, such as page loading speed. If you don’t already have an existing site, we’ll just skip down to the next step.
Using what we’ve learned about your existing site as well as the information you’ve provided about your goals and current challenges, we’ll put together a new site design. We’ll then share the design with you and then ask for your feedback and approval.
Once you’re pleased with the site design, we’ll begin building it in a staging environment. This will allow us to complete our work without removing your existing website or impacting your business operations. Once the site is completely built, we’ll redirect your URL to the new site for a seamless launch.
We’ll continue to monitor your website in the days and weeks following launch to ensure that it is responsive, the customer inquiry forms are working correctly, and that the overall site is operating properly. If any issues arise, we’ll address them promptly.
You simply must have trust in your web designer. There’s no other way to ensure that you get what you want out of the site, while also benefiting from the design team’s collective experience, expertise, and skill.
And because familiarity helps foster trust, we’d like to share a few key things about ORB with you:
Austin and Chris started ORB because they were fed up with shady marketing companies taking advantage of hardworking entrepreneurs in the service industry. They set out to create a new kind of marketing firm that treated its customers with respect and provided actual value, and we continue to approach our work with this same mindset.
A lot of people claim to be web designers, but the true professionals are few and far between. That’s why we’ve always been aggressive in our efforts to add talented designers to our team. And beyond our web design professionals, our team also has the polished copywriters needed to create the content for your new website.
Learning to slap together a website is one thing; knowing how to craft a professional-caliber website that drives conversions is an entirely different matter. And while you can learn the former by taking a six-month online course, learning to do the former takes years of experience – the kind of experience the ORB web design team has.
Austin, Chris, and several of our other team members have experience working in service industry businesses. Some of our team members are even ISA-certified arborists. Point being, we know the kind of work you do, the kinds of challenges you face, and the kind of help you need to take your business to the next level.
Every business makes mistakes – we certainly have. But the thing that separates successful businesses from those that don’t last very long is the willingness to learn the lessons those missteps provide and get back to work. That’s exactly what we’ve always done, and we’ll bring that same tenacity to your project.
Lots of web design companies like to wow potential clients by throwing out a lot of technical jargon and fancy web design tricks that may be interesting but rarely achieve results in the real world. We certainly appreciate good-looking websites, but we are focused on improving your business, just like we did with our past clients listed below!
Still have questions about ORB’s website design process? Wondering what kinds of things a tree service business owner should ask of a potential web designer? We’ve rounded up some of the most common questions we hear from clients below.
It’s easy to feel skeptical about all the new technology that’s become commonplace over the last decade or two. Smart
Do you ever watch those tree-felling-gone-wrong videos? As a tree-industry professional with years of experience under your belt, you can
There are essentially two ways to boost your bottom line: Attract more clients or charge higher prices for each job