Having a great, recognizable logo within your community is the first step for success. Brand and logos are often used interchangeably, but the truth is that logos only represent a small part of a brand. In fact, creating a logo is just one of many steps towards building a strong brand identity. It’s about understanding the business you want to be in, who you want your customers to be, and how you want to differentiate from your competitors. If all the roofers in your local market use 3D red logos, maybe a simple one word brand with a cool blue will appeal to a different base and set your company apart in the eyes of your customers.