You probably already know that social media can be a great way to market your tree services. But that doesn’t mean you’re taking advantage of the opportunity.
And there’s likely a pretty simple reason: You have no idea what to post.
It’s a really common challenge. We hear it from our clients all the time.
After all, you’re a tree-care professional, not an influencer trying to go viral with the latest dance trend or cooking hack.
Don’t worry — there are a number of posts you can publish that will help establish your authority and increase your digital footprint without forcing you to do embarrassing things online. In fact, several of them don’t even require that you show your face if you don’t want to.
We’ll share some of the most effective post types for tree-care services below. But first, let’s make sure you understand the full value social media can provide.
The Value of Social Media for Tree-Care Services
Social media certainly isn’t the only kind of marketing your tree-care service should rely on. But it should form some component of your marketing efforts, as it will help:
- Reach customers that are actively looking for tree care services. While some people will search for tree care services on Google or another search engine, others use social media instead. In fact, up to 30% of consumers use Facebook to find local business information every week, according to BrightLocal.
- Educate your audience. You may not realize it given your tree expertise, but most homeowners don’t know things like the value of regular pruning and fertilization or the signs indicating a tree may be hazardous. But social media posts can help you educate potential clients about the value your services provide.
- Keep your business top-of-mind. A lot of customers end up needing tree removals suddenly, often following a severe weather event. By publishing a lot of social media content, you’ll help build name recognition, which will prove helpful for generating calls from customers in need.
- Build trust in your local community. A robust social media presence helps build the trust that is so critical for tree industry professionals. And this is actually getting more important, as 78% of consumers say a brand’s social media presence influences their trust level more than it did a year ago, according to Sprout Social.
- Showcase your work. It’s important to demonstrate your skill and capabilities to potential customers, and social media posts (particularly those published on image-oriented platforms, like Instagram) make it easy to show off your pruning, installation, and removal work.
In addition to these specific benefits, it’s important to note that a robust social media footprint can also help indirectly boost your SEO efforts by generating more site traffic.
Seven Social Media Posts Every Tree Service Company Should Use
The following seven post types can be effective for many industries, but they’re especially helpful for tree-care services. You don’t have to share all of these different kinds of posts but try to select three or four that feel like a good fit for your business.
1. Before-and-After Photos
Before-and-after photos can make for incredibly effective social media posts, as they help potential clients see the quality of your work. And fortunately, tree-care work lends itself very well to this kind of content; that can’t be said for all home-services industries, like plumbing or electrical work.
And if you can do so without violating the trust and privacy of your clients, include some location information (such as the city or neighborhood where the work was performed) in the post to help with local visibility.
2. Meet the Crew
Letting potential customers get to know the people behind your business is one of the best ways to build trust with potential clients.
Just try to keep these posts interesting. Don’t put your new climber or ground technician in front of a camera and have them rattle off some basic bio information. Instead, consider things like “a day in the life” videos or behind-the-scenes content.
Also, keep in mind that while you want to let your crew members express their personalities and creativity in these kinds of posts, they need to remain professional. Given the safety implications of tree work, you don’t want to appear like a bunch of comedians on the job site.
3. Quick Tree Tips
You have probably forgotten more about trees than most homeowners will ever know, so use this to your advantage and create educational posts. You could, for example, put together videos about the proper way to mulch around trees or the best way to distinguish from a few different local oak species.
For bonus points, select a topic that’ll tie into your services.
In other words, you could share a video about structurally pruning young, recently transplanted trees — something homeowners can arguably handle themselves. But you’d want to simultaneously highlight the importance of obtaining professional help when pruning large trees.
4. Educational Tree-Subject Spotlights
While these kinds of posts are somewhat similar to the “quick tree tip” post type, educational spotlights include much more information. They’re more of a deep dive than a quick lesson.
So, instead of explaining how to lay down mulch properly, you’d want to discuss the variety of benefits mulch provides trees. Or you could create an in-depth comparison of the different types of mulch commonly available in your service area.
Just be sure to keep your audience in mind and don’t use too much technical jargon (and always explain any fifty-cent words you do have to use).
5. Frequently Asked Questions
You probably field the same questions from customers over and over again.
What’s the fastest growing tree I can plant? When can I have my oaks pruned? How much water should I provide for my tree?
So, go ahead and address these by putting together an informational FAQ video. Or even better, create recurring FAQ posts that you publish on a regular timeline (say, every Friday).
Just be sure that you include some kind of compelling image or video in the post — visual content gets 94% more views than text-only posts.
6. Client Testimonials
Few things will help potential customers trust you better than the words of previous customers. In fact, Wisernotify explains that 72% of customers will trust a business more after reading positive reviews and testimonials.
So, always try to work testimonials into your regular social media rotation.
You can do things like screenshot Google or Yelp reviews, but actual video testimonials are even more effective. Collecting this kind of footage can be challenging, but don’t hesitate to ask particularly happy clients if they’d mind sharing a few words about your work at the end of a job.
7. Tool & Equipment Spotlights
Brand new and low-quality tree service companies are often forced to use things like rented chippers and economy-priced chainsaws. But as an established, premium-caliber tree service provider, you almost certainly have top-notch equipment, including potentially pricey items like cranes, tomography equipment, and grapple saws.
Show these things off on social media!
Many people will find it interesting to see these kinds of high-tech tools in action, and it’ll also help demonstrate that you have everything necessary to get the job done.
Three Post Types Tree Service Companies Should NEVER Post
Don’t fall into the trap of thinking all social media content is good content. This isn’t an “all press is good press” situation.
In fact, some social media post types — including the following three — can not only underperform but turn off potential customers and reduce your follower count.
1. Controversial Hot Takes
You should always present a polished, professional image on social media, and that means leaving the hot takes to shock jocks and podcast hosts.
There’s simply no upside to posting inflammatory or controversial content; for every follower who agrees with you, there will certainly be at least one who doesn’t. So, stick to tree-related content and save your edgy political and social commentary for conversations with friends.
2. Off-Brand Humor or Memes
Humor can be a tricky thing for tree-care businesses. While the occasional joke may not be a bad thing and may even help you land a few likes, it’s critical that you handle it in the right way. Tree work is dangerous business, which means that you need potential customers to see you as capable and serious.
You can certainly be friendly, approachable, and “human,” but tread lightly with jokes.
3. Low-Quality Photos or Video
While high-quality photos and videos that showcase your best work can be valuable, low-quality pics and videos can be harmful for your reputation. The photos and videos you post provide indirect evidence of your skill and attention to detail, so it’s critical that tree-service companies only post high-quality visuals.
If you only have low-quality photos of a job, just avoid making the post at all.
Let Orb Tree Services Marketing Help You Grow
Social media can be a very important component of your overall marketing strategy, but it’s just that — a component. Contrary to popular perception, social media alone is very unlikely to help you scale your tree business, fill out your calendar, and add that second crew you’ve always wanted.
In actuality, you need a comprehensive marketing strategy that includes a professionally designed website, search engine optimization, PPC ads, and more. We’d love to help you implement exactly this kind of effective marketing strategy for your tree-care company.
Book a call with our CEO now or send us an email to get started.
Sources and References
- WebFX – “Visual Content Statistics for 2025: Continue to Engage and Amaze”
WebFX article compiling research on the power of visuals in marketing, noting that visual content receives 94% more views than text-only posts and drives significantly higher social engagement.
https://www.webfx.com/blog/content-marketing/visual-content-statistics - WiserNotify – “12 Must-Know Testimonial Statistics (2025)”
Overview of testimonial and review data showing that displaying testimonials can increase conversions by up to 270% and that 72% of customers trust a business more after reading positive reviews.
https://wisernotify.com/blog/testimonial-stats - Synup – “Social Media Marketing Statistics 2025”
Comprehensive list of current social media stats for small and local businesses, including findings that posts with visual content receive 10× more engagement and that 90% of marketers use social media to boost brand awareness.
https://www.synup.com/en/social-media-marketing-statistics - Sprout Social – “Brand Trust: What It Is and Why It Matters”
Sprout Social research highlighting that 78% of consumers say a brand’s social media presence impacts their trust and that trust is increasingly essential to purchase decisions.
https://sproutsocial.com/insights/brand-trust - SEO.com – “Does Social Media Help SEO?”
Explains how social media indirectly improves search performance by driving traffic, generating backlinks, and increasing brand signals—even though social engagement itself is not a direct Google ranking factor.
https://www.seo.com/blog/does-social-media-help-seo - BrightLocal – “Local Business Discovery & Trust Report 2023”
Annual BrightLocal study on how consumers discover and evaluate local businesses, detailing how social platforms, customer photos, and accurate profiles strengthen credibility and drive new leads.
https://www.brightlocal.com/research/local-business-discovery-trust-report
